New trends in Search Engine Optimization by the Fox Valley Computing Professionals, Eric Michalsen from the MichalsenGroup for the CBEID, Center for Business Education, Innovation and Development.
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1. SEO 101addendum Eric Michalsen Fox Valley Computing
Professionals
2. Addendum Outline
Eyes on the Site
Clicking away
3. Which Engine?
As Google turns, so turns the World.
This is not to say Yahoo, Ask, Bing are not important, they
just don't have the traffic.
4. Eyes
2 Type of Visitors
Human
Machine
5. Terminology
SERP : Search Engine Ranking Position
Site position for specific keywords is
calculated by algorithm measuring
multiple variables.
This algorithm is constatly in change.
6. Eyes
Do NOT design your website for the algorithm.
Always build your site for the human visitor keeping in mind
the indexing of the machine visitor.
7. Build For Humans
Turns out, that's who is giving the
final judgment
Artificial Artificial Intelligence
8. Clicking Away
Google, Yahoo, Bing....
They Love You.
And want to keep you from leaving
9. Clicking Away
Google, Yahoo, Bing....
They Love You.
And want to keep you from leaving
10. Google Place Pages
Providing everything you want to know about a place (a city or
a business) in one spot.
11. Google Place Pages
There is concern from some that Google is trying to eliminate
the need for users to leave Google and even visit a small business'
web site.
- WebProNews
12. Google Place Pages
...assault against the small business website
- WebProNews
13. ...What to do?
Search Engined Optimization is an ever changing methodology for
ensuring the RIGHT eyes for your site are being organically found
in the search engines.