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Facebook app install ad units were born 2012. The first non-social ad units.
From 0 to >$4B of a business in 5 years
How? Deborah Liu Meets Zuck’s “Hack It” Culture
We are still at an era where you build billion dollar markets by “mistake” in 5 stories
Story 1: New/Old Business Models
Story 2: Discovery, Transactions and Subscriptions
Story 3: Growing Revenue: Hands-free = More time
“Hero” Product vs. “Growth Accounting”
Story 4: Don’t trust logic
Final Story 5:Ass-U-Me
Moral Of The Story
• Revenue models are like inventions
• There is always more of them• TV transition is a huge opportunity
• Bots present not just UI innovation
• More personal & screen time is coming
• There is much to do before bizmodels
• We should all be communicating more
