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Internet Marketing
Recommendation
By: Lathan Sivaganeshan
Date: April 25, 2011
New Techs and Gadgets
GOOGLE FACTS
2,000,000,000 (two billion) –rough number of
Google searches occurs daily
$110,000,000 – approximately amount of money lost
by Google annually due to the “I’m Feeling
Lucky” button
FACEBOOK FACTS
Facebook has over 200 million active users
100 million users log on to Facebook each day
35 - number of different languages used on Facebook
140 - number of new applications added per day
YOUTUBE FACTS
412.3 years – length in time it would take to view all
content on YouTube (March 2008)
70,000,000 – number of total videos on
YouTube (March 2008)
TWITTER FACTS
165,414 - number of followers of the most popular
Twitter user (@BarackObama) – but he’s not active
3,000,000 – number of Tweets/day (from TechCrunch)
OVER VIEW
BLOG TOPIC
PERSONA
Brandan 19 college student
Loves electronics
Works at Best Buy
Likes to keep up with latest trends(e.g. cloths, hair style, gadgets)
Hobbies: video games, watching TV, downloading songs, Facebook
Disposable income of $150.00 per week
Keeps track of newly launched electronics
BLOG TITLES
BrainDriver
Introducing Eye Controlled Laptop( Tobii Technologies)
Projector Cell Phone
Smart Four Two Electric Car
The SeaBreacher
PERSONAL TWITTER
SUMMARY OF BLOG
PERFORMANCE
BLOG GRADER
GOOGLE ANALYTICS
ICE ROCKET
BUSINESS REVIEW
KEY LEARNINGS
Blog-use key words in the blog and title to optimize search engine
ranks, post frequently
Facebook-Post on wall, send news feeds, links, and share Facebook
page using personal Facebook profile
Twitter-Use personal account to promote business
YouTube- Make video and post blog’s web address on the video screen
INDICATED ACTIONS
Should spend more time on Facebook page design and
more posts
Take more time designing the blogs to make them more
appealing to the target audience
Tweet more often
RECOMMENDATION
Website-Not recommended
Blog- Needs to be more visually appealing to target audience
SEO- Use more key words in the blog and title text
PPC- Not recommended
Social Media- from here on I would use Facebook, Twitter, YouTube
Press Release- Recommend Pitch Engine, free and effective
Mobile Marketing-Text updates can be sent on new blog posts
DISPLAY ADS
E-MAIL MARKETING
Recommended sample Newsletter
Sent once a week
RATIONALE
PPC ads, Websites, Newsletters, and Mobile
marketing
END