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COMPUTEX TAIPEI 2013 - Smart Living Industry Forum Topic: The IoT Revolution: New Opportunities for Industry Growth Speaker:Andrew C. Russell Vice President, Greater China Regional Marketing, NXP Semiconductors
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IoT: New Opportunities for Semiconductor Industry Growth
Andrew C. Russell Vice President Marketing – Greater China
COMPANY CONFIDENTIAL 2
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 3
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 4
Internet of Things Broadly Defined Any Machine to Machine (M2M) or Human to Machine (H2M) devices which can be connected to the www to
communicate, exchange data and/or provide mechanisms for feedback and control
Mobile Phones
Instrumented plant and machinery
Computers
Gateways/Routers
Automobiles equipped with www connectivity
RFID devices
Some examples
COMPANY CONFIDENTIAL 5
Evolving Technology Roadmap: The Internet of Things is in its Infancy
As IoT technology evolves, so will the range of potential applications
2000 2020 2010 Time
Tech
nolo
gy R
each
RFID Tags for SCM
Surveillance, security, transport, healthcare
Locating people and Objects - Tracking
Teleoperationtelepresence; monitor, control and route remotely
Demand for improved SCM Performance
Source: based on SRI Consulting Business Intelligence
Technology cost reductions drive 2nd wave applications
WWW connectivity and low cost geo-location technology
Miniaturization, energy efficiency and available spectrum
Augmented Reality (e.g. Google Glass)
Autonomous Computing devices
Low cost sensors
Vertical Applications Segments open up
COMPANY CONFIDENTIAL 6
IoT will Drive improved performance in two key Domains: 1.) Information + Analysis and 2.) Automation + Control
Source: McKinsey Quarterly Report - 2010
COMPANY CONFIDENTIAL 7
IoT is Driving a New Wave of Economic Opportunity
The wider Economy
Logistics
Control and Automation
Security
Automotive
Asset tracking and location
Medical
Banking
Services
For Semiconductor and Software Industries
IoT RxTx Modules and gateways to allow comms – everything will be connected (‘communicating with things’)
Embedded Applications Software for IoT modules (‘doing stuff with things’)
Cloud Services and web based applications s/ware incl. secure M2M payment systems (‘capturing data from things’)
Data Analysis and metrics s/ware (‘analyzing things’)
Applications boards and Development tools (‘tools to design things’)
COMPANY CONFIDENTIAL 8
IoT Monetization: eco-system standardization and applications proliferation (IP)
To achieve Level 5 (Infrastructure level systems incorporating fully autonomous systems gathering data, analysis, control) and the full monetization potential* of IoT, requires all the levels below to be in place and ubiquitous
We can conclude that as of today, IoT is in its infancy, with decades of high growth still to come
Mobile Connectivity
Mon
etiz
atio
n P
oten
tial
1. IoT RxTx modules
2. IoT Enabled Applications boards and Products
3. WWW IoT Connectivity+Apps on Android, iOS, Linux etc
5. Top Tier IoT Systems solutions covering whole cities/regions
Small Closed P2P Apps Infrastructure Level Systems 1
102
103
104
10x
4. IoT Cloud services based applications
Cloud Integrated Apps
.
.
.
.
IoT technology capability already here, but
applications and usage are NOT ubiquitous – only
about 1% of connectable devices are attached to the
www
Ubiquity Index
* According to Cisco, potentially $14 Trillion
High Low
For IoT technology this
application space is very new,
probably maturing in 2020-2025
timeframe
2030+ time frame
COMPANY CONFIDENTIAL 9
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 10
Top Connected Devices We May See in 2020 & Their Estimated Values Connected Car $600 billion Clinical Remote Monitoring $350 billion Assisted Living $270 billion Home & Building Security $250 billion Pay-As-You-Drive Car Insurance $245 billion New Biz. Models for Car Usage $225 billion Smart Meters $105 billion Traffic Management $100 billion Electric Vehicle Charging $ 75 billion Building Automation $ 40 billion
Source: PC Today, April 2012
55% Automotive related 29 % Home / Building related
By 2020 there will be between 20 Billion* and 50 Billion** IoT nodes
* Ericsson ** Cisco
COMPANY CONFIDENTIAL 11
Convergence in Three Key Domains Drives Adoption: Sensors & MCU, Network Stacks & the Cloud
Sensors & MCU Low cost IC based wireless connectivity + Cost effective 32 bit MCU’s for embedded applications + Silicon based sensors +GPS +Mobile Phones
Network Stacks & Software IPV6 + Robust, mature API driven networking stacks (JenNet-IP, Zigbee) + Mature Development tools – networking and embedded applications development
Cloud Computing & WWW Internet access is global + Cloud Services + Remote data access and control easy to implement + Emergence of new business models leveraging all the key elements
COMPANY CONFIDENTIAL 12
Implementation at the Practical level: A Probable Market Development Model
3rd party apps developers: Any OS, and in many end market applications and segments
3rd party Hardware developers in many application segments and end markets
Gateway: Required to provide www connectivity
Key Enabler for Intelligent distributed apps and Big Data
May be the same entity, or independent
COMPANY CONFIDENTIAL 13
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 14
IoT: Industry Projections and Figures IoT is a disruptive technology of the same scale as the industrial revolution and the internet revolution: huge social and economic impact
IoT has the potential to benefit up to 46% of the global economy ($32 Trillion) – GE and World Bank Study
M2M revenues are currently $23Bln and growing at 30% a year – a figure dwarfed by the growth wave still to come in attached devices, services and efficiency savings
Only about 1% (12-13 billion devices) of all potential IoT nodes are currently connected to the WWW
Estimates place the upper potential figure at over 1 trillion devices - about 150 nodes per population head
COMPANY CONFIDENTIAL 15
IoT is Driving the Next Semiconductor Growth Wave Bringing the industry to over $400Bn…
0
50
100
150
200
250
300
350
400
450
1985 1990 1995 2000 2005 2010 2015 2020
Personal computer
Mainframes
Smartphone and tablet
Cellphone
…and doubling IP device volumes
Semiconductor industry revenue, bn USD Connected devices in use, bn Units
Source: WSTS (extrapolated after 2011), Cisco, BBC, Gartner, GSMA, OECD
Com-puter
Smart-phone
M2M Driver 2003 2011 2020
1
9-12
50 Machine-2-machine (M2M)
PC, laptop, Smartphones
COMPANY CONFIDENTIAL 16
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 17
JenNet-IP Wireless Networking Wireless networking for the Internet of Things (IoT)
IPv6 addresses for every node – Standalone mode for simple remote control – Connected mode for internet control
Using IEEE and IETF standards – IEEE802.15.4 – IETF IP, UDP, 6LoWPAN
Based on proven JenNet networking layer – Self healing tree network
JIP Application layer dedicated for low power devices – Similar to SNMP, using fewer resources – Standard device types provide interoperability
Connected lighting applications available initially – Provides whole house coverage – Extending applications to cover IoT
Uses JN5168 single chip wireless microcontroller
JIP
COMPANY CONFIDENTIAL 18
Advanced 32 bit RISC MCU’s equipped with high performance wireless connectivity and
peripherals for IoT applications
COMPANY CONFIDENTIAL 19
JenNet-IP JN516x IoT Wireless uController – Hardware Platform
COMPANY CONFIDENTIAL 20
JN5168 Evaluation Kit
LCD expansion board
Two expansion boards with Sensors and buttons
Capacitive touch remote control
USB Dongles Remote programming board
4 base boards + lighting expansion boards
Cisco Router
The JenNet-IP Evaluation Kit comes pre-configured to run a networked lighting demo to help engineers kick start network development. The Eval Kit supports any IoT module end application development. The kit includes a Gateway/Router to support www access
COMPANY CONFIDENTIAL 21
Easy Connection to the WWW through a Low Cost Gateway Bridge Reference Design Leverages existing Router –
plugs into Ethernet port on a standard router
Allows communication with up to 500 JenNet-IP IoT nodes
Low cost, NXP based ARM design
On board facility for RFID
Ref design pack incl. Gerbers, Software and BOM available FOC from NXP
COMPANY CONFIDENTIAL 22
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 23
The Smarter Home – Talking to the Internet
Smart Elec.
Smart Water
Appliances
Temperature
Light
Wind Turbine
Solar Panel
Smart Gas
Home displays TV, Computer
In-Home Energy Display
Breakers Valves
Utility Data centers
Smart metering devices
Smart home devices
Distributed electricity generation and storage Displays
Home Gateway
Security
IP network
Independent service providers
Smart Heat
Sensors
Home network
Glucose meter Blood pressure
meter Healthcare devices
Thermometer Assisted Living
COMPANY CONFIDENTIAL 24
In-Home Low Power Wireless Network An IP address for every “thing”
JenNet-IP Wireless Network
Capacitive Touch
Remote
Smart Plug Load Control &
Energy Monitoring
WiFi Internet
Android / Apple App
Web Interface
USB- JenNet-IP bridge
COMPANY CONFIDENTIAL 25
A Typical Commercial LED Fixture Installation
1. A lighting driver module (open board or housed) is located in or close to the fixture Driver modules are available
commercially that can take PWM signal and/or 0-10V analog signal for dimming and on/off control
These types of drivers would for example be used with DALI for lighting control
2. A Lighting Fixture that contains the LED light source mounted on a heatsink (called ‘light engine’) with a lens or light filter; screws into ceiling or on wall
110/220 VAC
2. Fixture with LED Light Engine
1. LED Driver Module with Dimmer Input
0-10V Analog
PWM
0V
PWM, voltage or const. current Drive
Dimming on/off control inputs
COMPANY CONFIDENTIAL 26
. . . becomes a Smart Lighting Solution with the addition of a low cost JenNet-IP IoT module
3. JenNet-IP IoT Lighting Module
JenNet-IP JN516x Chip
Basic circuit to convert JN516x I/O output to 0-10V and PWM
Small 1.5W power supply
Antenna (PCB, wire or plug-in)
Plastic enclosure (could be bare board in certain applications)
Leverages existing commercial LED (or other) lighting driver module to create a smart lighting network
Fast time to market – retrofit and new build
Low cost
110/220 VAC
2. Fixture with LED Light Engine
1. LED Driver Module with Dimmer Input
3. APTOS JenNet-IP IoT Module
0-10V Analog
PWM
0V
PWM, voltage or const. current Drive
COMPANY CONFIDENTIAL 27
Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary
COMPANY CONFIDENTIAL 28
NXP IoT Executive summary The IoT application space is in its infancy: there will be a rapid and sustained increase of up to 50 Billion* in IoT nodes in the coming years
With NXP JenNet-IP, any object or device can have an IP address
IoT means locating things, control and data can be moved from any device to any other device or system globally via the www, opening up new and exciting applications
IoT Monetization rests on two key pillars: eco-system maturation and standardization and application proliferation (IP)
Key components in the eco system: JenNet-IP IoT empowered I/O modules, Gateways, Cloud Services and 3rd Party Apps
NXP JenNet-IP is the perfect solution for IoT end module applications: runs on a low power 32 bit RISC based MCU with comprehensive set of hardware and software development tools, including low cost gateway reference design for www connectivity
* Cisco Estimate for 2020