New Media Mavericks Will The Revolution Be Spidered

New Media Mavericks: Will The Revolution

Be Spidered?June 10, 2008

(Last) Year OfLiving Digitally

• Unplugged The Cable 1/1/2007

• http://www.YearOfLivingDigitally.com

• Two Biggest Surprises

• Saved Money

• Didn’t Miss A Thing / Didn’t Go Back

• The Luddite Best Man

http://www.paulcolligan.com/google

Who Is Paul Colligan?

• New Media Enthusiast Who Brought Props

• CEO, Colligan.com, Inc. - TIMDJ

• Full Time New Media Maker & Trainer

• Blog, Podcast, Video, eBook, Etc.

• Author, The Business Podcasting Bible

• http://www.PaulColligan.com/google


Outline

• A New Media Friday

• The Secret Of The Podcast Revolution

• The Technology Is Here

• The Numbers Are Here

• Seriously ...

• Q&A


A New Media Friday

• Preparing For This Presentation From A Podcast On My iPhone - Mostly Streamed

• Delivered Training Via Casgle PodDeus

• Wife And I Watched Ken Burn’s “Brooklyn Bridge” Via Netflix On Demand While Our 8 Year Old Daughter Read “Ramona” On The Kindle

• We Didn’t Watch Battlestar Galactica


The “Secret” Of The Podcast Revolution

• Podcasting Is A Single Channel For New Media Delivery

• No License Or Special Tech Required

• Leveraging The Sexiest Tech Out There

• Kicked Us In The Pants

• We Need It Again / Lots Of Channels


The Technology Is Here

• Flip Cameras & Field Interview Kits

• Kindles and iPhones

• The Streamers

• eLearning, PodDeus, and Popcorn Hours

• The iYule, PayPal, and PremiumCast.com


Flip Cameras AndField Interview Kits

• NTSC Video My 5 Year Old Can Run

• Say Cheese Everyone!

• Brought Tim With Me

• Recording Some Highlights So I Don’t Have To ...


Kindles And iPhones

• My 8 Year Old

• Got The Kindle On Friday

• Hundreds Of Pages Read

• Top Selling Kindle Book - Indie Publisher

• Book On Using The Kindle

• If I Was Streaming Audio On A 2G Phone ...


The Live Streamers

• A 3 Year Old Nokia Phone - Qik

• Any Laptop With A Web Cam - Ustream

• Multiple Cameras And Locations - Mogulus

• Mogulus And UberSyndication


eLearning, PodDeus, And Popcorn Hours


The iYule, PayPal, and Premiumcast.com• http://www.iYule.tv

• 1.3 GIG HD Video

• $5 / $7 / $10

• Sold One Yesterday


The iYule, PayPal, and Premiumcast.com

• Thousands Sold / Charity / Including 10% Of A School In Nepal / Just Year 1


If The Tech Is Here ...

• Then it must be the numbers aren’t, right?


The Numbers Are Here

• Edison Report

• Additional Internet TV Reports

• Geekbrief.TV / The 7th Son / Grammar Girl

• Stompernet SMARTS

• We’ve Been Oprah’d


Edison Report

• Podcast Consumers are Comfortable Watching Television Through Non-Traditional Means

• 45% DVD = Paul’s Best Man

• More Than One In Five Americans Has Watched Or Listened To Downloadable Media


Edison Report

• 47% Of Podcast Consumers Have Purchased Content Online

• 82% Purchased Something Online

• JUST ONE CHANNEL Meme


Internet TV Reports

• 5/26/2008 - L.A. Times - “They’re becoming just the lowest numbers on the multichannel dial, rather than the last outposts of mass culture.”

• 5/27/2008 - ABI Research - “... the number of viewers who access video via the Web to nearly quadruple in the next few years, reaching at least one billion in 2013.”

• 5/30/2008 - Ipsos - “Among the 52% of American’s age 12+ whom have ever streamed or downloaded a digital video file online, about one out of every five hours spent watching movies, TV shows and/or other types of videos is done so on a PC.”


GeekBrief.tv

• Recent Check - Average >350,000 Downloads Per Episode

• Many Episodes That Have Passed 1,000,000

• Getting Ready For The Big Trip


7th Son

• Novel as audio Podcast

• Cameos From Nathan Fillion, and George Romero

• >30,000 / >1,000,000 downloads

• Printing from Martin's Press in 2009


Grammar Girl

• 1.2 Million Nielsen Validated Downloads

• May 2008

Stompernet SMARTS

• More Than 2,000 Copies Of A $1397 Training Product Sold In Less Than A Week

• Marketing Via A Series Of Videos And A PDF Report

• No Physical Delivery At All

• Amazon S3 As CDN


We’ve Been Oprah’d• 374,000 Entries In Google For

“Oprah Podcast”


Seriously ...

• Old And New Media Side By Side

• The Walled Platform Is Dead

• That Index Is A Valuable Index

• That Index Doesn’t Exist


How To Get Serious

• Subscribe To My Blog

• New Media Expo - Year 4 - Meet Tim

• Promote Benefits, Not Technology

• Leverage What Your Audience Is Already Leveraging With Content You Already Have

• Consider Indexing This Stuff


Thank You / Q&Ahttp://www.paulcolligan.com/google

Links Plus “Missing” Slides And Content