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Originally part of a set of presentations in the APHA 2009 session titled "Getting Wired: Health Literacy in the Age of Digital Interaction"Presentation provides an overview of new media trends, characteristics, and challenges/opportunities for addressing health literacy using new media.
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New Media & Health Literacy: Opportunities & Challenges
Ana Tellez, B.S.F.S.APTR eHealth & Policy Fellow
Office of Disease Prevention & Health Promotion (ODPHP) Office of Public Health & Science
U.S. Department of Health & Human Services
Tuesday, November 10, 2009 - APHA Annual Meeting
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Presentation Overview
1. New Media Trends & Themesa. Who’s participating in new media and how often?b. How can we begin to characterize the new media
landscape?
2. Rising to the Challengea. What are the challenges faced by limited health
literacy individuals in the new media landscape?b. What can we do to leverage new media
opportunities and meet their needs?
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Internet & New Media User Trends
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Who is using the internet?
• 77% of adults in the U.S. use the internet
Break Down: • Household income of less than $30,000/yr: 62%• Educational attainment of Less than High School: 37%• Age between 50 and 64: 77%• Black (non-Hispanic): 72%• Hispanic (English-speaking): 61%
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Who is accessing the internet on mobile devices?
32% of adults in the U.S. have used a cell phone or Smartphone to access the internet
On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007.
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Podcasting Trends
• 22% of people in the U.S. (age 12+) have listened to an audio podcast
• 18% of people in the U.S. (age 12+) have viewed a video podcast
• Hosts of podcasts seen as ‘trustworthy’
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Social Networking Site (SNS) Trends
46% of online adult in the U.S. have a profile on a social networking site (up from 8% in 2005)
As of August 2009, Facebook was the most popular online social network for adults in the U.S. (73% of adult SNS users have a Facebook account)
Shift from male, highly educated, young to middle-aged, urban….TO every man and woman as diverse, if not more than internet-using population
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What about health information?
• 61% of American adults look online for health information
• A majority of “e-patients” access user-generated health information – but few are actively writing or creating new health content
• 38% of American adults get exercise and fitness information online (up from 21% in 2002)
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What are some characteristics of the new and social media
landscape?
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Interconnected
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CollaborativeLet’s take mash-ups as an example…. This is Portwiture
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Collaborative Contd.
Other examples include:
People and organizations share news, resources, and other tips
People and organizations share their presentations (i.e., PowerPoints)
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User Generated & Niche Communities
1. From MapMyRun.com
2. To Twitter 3. To Blog
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Our challenges and opportunities in leveraging new media to reach individuals with limited health
literacy
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Brainstorming Challenges (from session)
• IT barriers to accessing certain platforms• Organizational barriers• Necessary skills in having a ‘critical eye’ when
obtaining information online• Access barriers to those with low educational
attainment• Access barriers to those with very low
incomes
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Brainstorming Opportunities(from session)
• Creating more interactive content• Presenting information in a variety of ways
(e.g., audio, video, etc.)• Low cost strategies• 24/7 potential access• Far reaching potential• Professional information sharing potential
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A few examples of what we’ve done
Healthfinder.gov
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A few examples of what we’ve done contd.
Be Active Your Way Blog
