Social Media Campaign for IKEA

Business & Goal

offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

DO-IT-YOURSELF & Save Space

Challenge

Ask IKEA product users, in Tokyo, Hong Kong and alike, to share their IKEA products in their households.

Incentive: a set of IKEA products and assembly

Forum

Non-profit, fan based forum ran by people that love IKEA products

They share ideas, thoughts about new products, tips for assembly and more…

Post the campaign on the forum, not just this one, but more home decoration related forums

Blogs

Blogs are personal… & powerful…

a medium for people to influence others with their writing..

Facebook & Twitter

Company Facebook & Twitter accounts

Forum users all have Facebook and/or Twitter profiles

They can spread the word out through their own page

Smartphone Applications

Catalogue application that keeps users updated with the latest products

The campaign can be advertised through an edition of catalogue

Metrics of success

The increase of

smartphone app download amount..

Budget and Timeline

3 months

And a 200 thousand dollar budget

1 winner

Thank you!