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SOCIAL MEDIA MONITORING(PART 2)
By
Michael Chernushkin
Hewlett-Packard
Company
Hewlett- Packard Company popularly know as “HP” is considered the world’s largest company.
It is the prototypical high-tech company and the fountain head of Silicon Valley culture.
Present in more than 170 countries around the world.
INTRODUCTION
Statistic’s data about HP
Strength Sentiment Reach Passion0
5
10
15
20
25
30
35
40
45
50
FebruaryMarch
Source: www.socialmention.com
February March
According to IceRocket.com Feb. 14 – Mar. 31
Source: www.icerocket.com
Flickr
*from last presentation
HP: The Computer is Personal Again
HP Play
HP Retiree
HP Careers
HP Enterprise Services
HP networking
HP for Small Business
HP for Home
HP
Suomi
HP Portugal
Others
HP UK
HP Deutschland
HP Czech Republic
HP
Canada
HP Pages
1 2
Facebook Home Page of Hewlett-Packard
Albums of Facebook HP Home Page
Dynamic of fans for the last month on Facebook Home Page
HP Weekly Deals1
2
3
Official web-site of HP
ACCOUNTS
HP Labs
HP BIS Business Intelligence solutions
HP EIS Enterprise Information Solutions
HP Careers
HP Eneterprise Services
Pharell Jay Z
307 000 800 000
RECOMMENDATION
Create social media management team for every
social media tool
Assign specific products to be advertised on each tool.
Conduct quarterly review for each tool.
SOURCES
THANK YOU FOR YOUR
ATTENTION!