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www.kylelacy.com
@kyleplacy
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Borders no longer exist
Language is Secondary
“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to
message one another in real time, each experiencing the chat in his or her
tongue.”
-Vint CerfVP of Google
Content
The online technologies and practices that peopleuse to share opinions, insights, experiences, and
perspectives with each other.
What is Twitter?
http://www.twitter.com
Micro-blogging service that enables its users to send and
read other users’ updates known as tweets.
CocktailParty
35-49 Represent 42% of Twitter
Users
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
@
RT
#
TweetUp
Tiny.Url
Profile
Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
Name – Bio - Web
• Brief Keyword Rich Bio• Give a 140-160 Description of
Yourself or Company• Location• Website
Lists
Search
http://search.twitter.com
FriendsEnemies
• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
TweetDeck
www.tweetdeck.com
Desktop Application for Twitter Management
Hootsuite
www.hootsuite.com
Web Based Application for Twitter Management
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTools
Monitoring
• The Importance of Listening• Custom Reputation Management
– Radian6.com
• Google Alerts–http://www.google.com/alerts
Objectives
• Establish the Rules• Why are you applying social media?• What do you want to accomplish?
Strategy
• The Value of a Story• Building Brand Awareness• Where are you driving the user?
Tools
• What technology are you using?• What technology are they using?• What technology are your employees
using?
5 Ways to Combine
1. MarketingResearch
2. TraditionalNetworking
3. Integration
4. BrandAwareness
5.LeadGeneration
blogsearch.google.com
Connect With Me
• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965
