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WHERE TV MEETS THE NET
“Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live
WHERE TV MEETS THE NET
“Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live
WHERE TV MEETS THE NET
is a video advertising product where- user decides whether he wants to watch or not- user can indicate whether he likes the spot (rating)- user can give his opinion (poll)- brands can do market research/feedback while advertising (poll)- brands get insights in who is watching/liking/… their spot- TV advertisers can easily extend their campaign online without extra costs for creation
“Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live
WHERE TV MEETS THE NET
How it works…
Bubble : CAP 2
Close button: On click no more Netspots are
shown this day
Video: CAP 1
Full Screen attention
Poll
Rate your video
Demo movie:
http://dl.dropbox.com/u/8164427/Netspot_ASC3.mov
Live online demo on Netlog.com:
http://ar.netlog.com/?forcetoonspot=211848
CASES
AVERAGEUSER RATINGS
test cases7,9/10
Users react positively:
AVERAGECTR BUBLEtest cases
6,1%
GOOD PERFORMANCE:
AVERAGE% viewers who answer poll
test cases9,2%
GOOD PERFORMANCE:
Extra revenues without sales effort
No cannibalization on current ad formats(no loss of inventory + get budget from TV adspend)
Keep your users on your site(Action happens on the spot – no clickout)
Very easy implementation
Publisher benefits:
JOINTHE NETSPOT NETWORK
in Romania
www.q2m.ro/netspot
