INDIA BRAZIL CHINA SOUTH AFRICA UAE UK GERMANY AUSTRALIA FRANCE USA

SOUTH AFRICA

SOUTH AFRICA

GERMANY GERMANY

INDIA

INDIAUAE

UAE

USA

USA

UK UK

CHINA

CHINA

FRANCE

FRANCEAUSTRALIA

AUSTRALIA

BRAZIL BRAZIL

Top 5 activities on tablets for USA, UK, Germany and France

98% 96% 96% 94% 93% 92% 92% 91% 88% 87%

The People’s Web Report

For more information, please visit: www.netbiscuits.com

And not all tablet sales are Apple anymore...

Apple AndroidQ2 2012

What activities do people saythey do everyday on their tablets?

USA FRANCE CHINAUK GERMANY

BRAZIL UAE AUSTRALIASOUTH AFRICA INDIA

SEARCHMore people

on tablets each day

What are the top activities users spend OVER AN HOUR doing on tablets?

Length of time on di�erent activities varies hugely by country

Proportion of people who spend over an hour each day on SEARCH and SHOPPING

Sources: Netbiscuits People’s Web Report, OS shares from IDC (quoted in Yahoo News), Compuware

USA UK GERMANY FRANCE

1: SEARCH 1: SEARCH 1: SEARCH 1: SEARCH

2: GAMES 2: NEWS 2: NEWS 2: NEWS

3: NEWS 3: SHOPPING 3: GAMES 3: SHOPPING

4: SHOPPING 4: ENTERTAINMENT 4: MUSIC 4: ENTERTAINMENT

5: SOCIALNETWORKS 5: GAMES 5: ENTERTAINMENT 5: GAMES

SEARCH NEWS SOCIAL NETWORKS GAMES ENTERTAINMENT

93% 88% 83% 82% 81%

SHOPPING MUSIC BANKING COMMUNICATION TV/MOVIES

78% 78% 75% 74% 73%

LOWER PC penetration

in countries with

vs

Q2 2013

63%

38%

33%

60%

Tablets: Fastest growing technology in history

23%

15%

24%

27%

13%

6%

12%

12%

11%

32%

10%

11%

14%

12%

8%

6%

11%

6%

7%

15%

Download the full Netbiscuits People’s Web Report FREE

year-on-yearTablet marketQ2 2013GROWS

Dissatisfaction is lost business.A bad tablet website experience would drive46% of tablet users to competitive websites

more unique tablet devices onthe Netbiscuits Cloud Platformcompared to 6 months ago