1

Baidu Understanding the scale of

the Chinese opportunity

Sri Sharma, Managing Director & Founder

@srisharma @netmediaplanet

2

Leading search and display specialist

driving a step change in performance

Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Mobile

3

China’s Internet Population Surges to 564 million

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

-

100

200

300

400

500

600

2005 2006 2007 2008 2009 2010 2011 2012

Internet Users Growth Rate

564million at the end of 2012

China Total Online Population

Online penetration growth to

52.1% by 2016 10.5%

2006

42.1%

2012

52.1%

2016

Data Source: CNNIC Report, Jan 2013

Unit: million

4

China Mobile Online Users Reach 420 million

24.0%

39.5%

60.8% 66.2%

69.3% 74.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

-

50

100

150

200

250

300

350

400

450

2007 2008 2009 2010 2011 2012

Mobile Online Users % of Online Population

74.5% of online users

• Desktop PC access dropped from 73.4% in 2011 to 70.6% in 2012

• Laptop usage dipped slightly, to 45.9%

Data Source: CNNIC Report, Jan 2013

China Mobile Online Population Unit: million

5

Search and Online commerce is growing fast

Search Users increased 11% to 451

million

Online Shopper increased 25% to

242 million

407.30 451.00

79.38%

79.96%

79.00%

79.50%

80.00%

80.50%

380.00

390.00

400.00

410.00

420.00

430.00

440.00

450.00

460.00

Y2011 Y2012

Search Users % of Total

193.93 242.00

37.80%

42.91%

35.00%

36.00%

37.00%

38.00%

39.00%

40.00%

41.00%

42.00%

43.00%

44.00%

-

50.00

100.00

150.00

200.00

250.00

300.00

Y2011 Y2012

Online Shopping Users % of TotalUnit: Million Unit: Million

Major Search Engines

Baidu, Google, Sogou, Soso.

Data Source: CNNIC Report, Jan 2013

6

China Search Engine Landscape

83%

7.4%

500

million users 10 times daily

searches per user 5 billion search queries

Data Source: China Search Engine Report by iResearch, Q1, 2012

7

Charm Communications Inc. (NASDAQ: CHRM) founded in 1995 and headquartered in Beijing

with subsidiaries in Shanghai, Tianjing, Guangzhou, Chongqing, Hangzhou and Wuhan. Charm

have 800+ employees and achieve CNY 5.6 Billion revenue in 2011.

No.1 China Marketing Communication Group

17 years 818 employees 5.6 billion

8

Net Media Planet & CharmClick Partnership

CharmClick, the exclusive Authorized Reseller of Baidu in Europe, since

Sep 1, 2012

Net Media Planet , partnered with Charmclick, is the exclusive UK/Ireland

Baidu Service Provider

Partnership designed to support UK & IE enter the China market on Baidu

Enabling UK and Ireland brands to grow business in China

9

Leading search and display specialist

driving a step change in performance

Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Mobile