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FIELD MANAGEMENT CASE STUDYNESTLÉ
STREAMLINED FIELD DATA-CAPTURESAVING TIME AND BOOSTING ACCURACY
Nestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.
WHO IS NESTLÉ
Field teams used to photograph Nestlé products
in supermarkets using digital cameras to capture how they
were presented. The images were saved on to SD cards
and gathered for quarterly team meetings. The
information reviewed was out-of-date, hard to find, fragmented
and unreliable.
NESTLÉ’S CHALLENGE AND OUR SOLUTION
Our custom .NET solution, with a Windows Mobile
and an iOS app., allowed Nestle’s team to take photos
in-store. The photos were mapped against Google maps to
provide a view of an aisle and the Share of Shelf was calculated.
WHAT WE DELIVERED
A custom .NET solution with a Windows Mobile and an iOS app
As Nestlé’s field sales operations is a complex practice, we spent time analysing the process step-by-step, through interviews, in-store visits and time & motion studies. We concluded that we needed to emulate Google’s Street View inside stores. We created a prototype that was tested in the field and all input was fed back into our production process.
» Business Analysis » User Experience » Analytics » .Net Development » iOS & Windows Mobile
» iOS Development » Windows mobile development » Microsoft .NET » Microsoft SQL Server
HOW WE DID IT
SKILLS USED TECHNOLOGIES USED
THE OUTCOME
In the field, 350 sales reps are now able to complete their audits a lot faster, with less hassle and fewer errors. Senior Management can now get instant,
reliable and well presented reporting with a clear audit trail.
thousands hundreds £millionsof photos taken of sales reps
use the systemdaily
saved in labour hours