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All About the BlogsA Guide to Using Blogger Influence
Meet Kellie
Kellie Celia: Marketing Communications Manager, PublishingWalden Media/Walden Pond Press
Walden Pond Press
Overview
Blogger Influence and Benefits
Finding and Reaching Bloggers
Pitching Bloggers
Blog Events
Q&A with Top Children’s Book Blogger: Danielle Smith
Working With Bloggers: Benefits
Low/No Cost
Provides a Platform
Multiple Posts from One Source
Many Different Choices: Thousands of Blogs
Wide Reach to Different Reading Audiences
Career-Building Contacts
Many Different Ways to Work with Blogs
Symbiotic Partnership
Defining “Influencer”:
“A person who has a greater than average reach or impact through word of mouth in a relevant marketplace.”
Source: Word of Mouth Marketing Association
Source: Technorati's 2013 Digital Influence Report
Source: Technorati's 2013 Digital Influence Report
More Statistics
86% of Online Influencers Blog Other Blogs are Most Influential when Choosing Their Own
Content
Online Services Shared From the Most: #1 Facebook – 57% #2 YouTube – 40% #3 Blogs – 26%
Source: Blogging.org
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Finding and Reaching Bloggers
Step 1: Create a Target ListStep 2: Know Where to Look
Step 3: Initiate the Relationship
Create a Target List
Start Reading
Check out “About Me” and “Review Policy”
Look at Follower Counts
Look at Comments Per Post
Check Post Frequency
Check Out Other Social Media Profiles
Put Potential Blogs into a Reader Google Reader Feedly
Ana Grilo and Thea James, The Book Smugglers, are currently open to receiving solicited Advance Reading Copies and Review Copies of books. Our preferred genres are Speculative Fiction (Horror, Fantasy, Urban Fantasy, Science Fiction), Young Adult (Speculative Fiction/Paranormal and Contemporary), with the occasional Romance novel (Paranormal, Historical, Contemporary).
This does not, however, mean that we will not consider books from other genres! We love graphic novels, manga, mysteries, historical fiction, and will consider any book with a great synopsis.
We cannot promise to agree to every review request, nor can we guarantee to review unsolicited review copies of books sent to us. We will consider all queries and review copies sent our way but we regret that we are not able to respond to all email enquiries. If you don’t hear from us in a timely fashion please assume we are not able to accept your request/offer. We regret to say that we are not accepting self-published inquiries at the moment. Our review copy preference is for ebooks, followed by print copies. As such, digital ARCs/review copies will be given precedence over print copies. Our preferred format is EPUB. In order to contact us with a review query, please see our Contact Page.
Review Policy - Example
Create a Target List
Start Reading
Check out “About Me” and “Review Policy”
Look at Follower Counts
Look at Comments Per Post
Check Post Frequency
Check Out Other Social Media Profiles
Put Potential Blogs into a Reader Google Reader Feedly
URL: http://www.google.com/reader
URL: http://www.feedly.com/
Know Where to Look
Kidlitosphere Central
Technorati
Blogrolls
Twitter Lists
Independent Book Blogger Awards
Nerdy Book Club
Check Out Other Options in the “Resources” Section
URL: http://www.kidlitosphere.org/bloggers/
URL: http://www.kidlitosphere.org/bloggers/
URL: http://technorati.com/blogs/directory/
URL: http://technorati.com/blogs/directory/entertainment/books/
URL: http://100scopenotes.com/
URL: https://twitter.com/WaldenPondPress/bloggers-reviewers
URL: http://www.goodreads.com/book_blogger_award?category=Young+Adult+%26+Children%27s
URL: http://nerdybookclub.wordpress.com/
Initiate the Relationship
Before you Pitch a Book – Initiate the Relationship Via Social Media Via Blog Comments
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Pitching BloggersThe Subtle Sell
Craft the Pitch
Target Your Pitch to the Blog
Show Familiarity with the Blog
Reference Review Policy
Focus on the Subtle Sell
Have a Reason to Follow Up
Some Phrasing Examples
“I’ve been waiting for the right book to send your way and I think this could be it.”
“It seems like you focus a bit more on YA, but if you are interested in adding a middle grade title to your stack, this could be a great one…”
“We are running a blog tour in September. If you enjoy the book and would be interested in taking part, I’d be happy to circle back.”
“Even if you aren’t able to get to the book, I’d still be happy to offer a signed copy for a giveaway.”
“The author is open to doing interviews, guest posts, top ten lists, podcasts, etc., I’d be happy to circle back closer to release in case you’re interested.”
Craft the Pitch: A Non-Book Blogger
Example
It’s nice to meet you via email. I work for a children’s book imprint called Walden Pond Press, we are co-published by HarperCollins and Walden Media. If you are considering children’s fiction with bird-friendly themes (which it seems from your current featured article that you may), I thought I would get in touch.
NEVERSINK author Barry Wolverton was inspired to appreciate the natural world by an uncle who used to take him birding as a child. Barry is a writer (he has written for National Geographic and Discovery Networks, among others), but it is the early appreciation for birds and nature that eventually inspired him to write a children’s book about, what else, the noble puffin. While the story Barry crafted is a work of fiction, there are many learning opportunities about puffins and their fellow auks throughout the book.
A synopsis follows:…If you would consider reading NEVERSINK for review, I would be happy to send you an Advance Reader Copy. The book releases in March of next year, but I like to get ARCs out early since I know reviewers like you must have lots of books on your to-be-read list. Thanks for your time!
Crafting the Pitch: Timing and Follow-up
When to Pitch: From 2-4 months out from release
When to Follow-up Approx. a month from release
Track Blog Coverage From 6 months out
Google Alerts Google Blog Search Feature Twitter Mentions
Pitching Bloggers: What Not To Do
Send a Form Letter
Address Your Pitch: “To Whom It May Concern”
Send Your Book Without Receiving an Okay
Give a Timeframe for a Review
Respond to a Negative Review
Ask Why Your Book Hasn’t Been Reviewed
Pitching Bloggers: What Not To Do
Hello,
I found your name searching for influential book bloggers. Below is a link to a book I wrote. By briefly reading about you I think you would really enjoy this book and do a good job reviewing and writing about its concepts. Below you can find links to where you can find the book,
[4 Links]
I believe giving is the secret and I use it in business on motivating employees, getting through tough times and in life in forming harmonious relationships. I hope you enjoy the book and look forward to reading your review and post.
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Blog EventsMore Than Reviews
Blog Events
Author Generated Posts Interviews Guest Posts Tens Lists Character Interviews Writing Playlists Podcasts Deleted Scenes Editor/Author Interview
Giveaways
Blog Tours
Blog Hops
Blog Carnivals
Exclusive Reveals
Blog Events
Author Generated Posts Interviews Guest Posts Tens Lists Character Interviews Writing Playlists Deleted Scenes Editor/Author Interview
Giveaways
Blog Tours
Blog Hops
Blog Carnivals
Exclusive Reveals
Blog Events
Author Generated Posts Interviews Guest Posts Tens Lists Character Interviews Playlists Deleted Scenes Editor/Author Interview
Giveaways
Blog Tours
Blog Hops
Blog Carnivals
Exclusive Reveals
Blog Events
Author Generated Posts Interviews Guest Posts Tens Lists Character Interviews Playlists Deleted Scenes Editor/Author Interview
Giveaways
Blog Tours
Blog Hops
Blog Carnivals
Exclusive Reveals
Meet Danielle Smith
Blogging for more than 5 years
Awards: Best Kidlit Book Review Blog & Best Author Interviews
Cybils Judge 3 Years Running
YA Judge for 2011 INSPYs
BEA Book Bloggers Conference: YA Book Blogging Pros Panel
Armchair BEA Founder
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Find Kellie & WPP Online
LinkedIn: http://www.linkedin.com/in/kelliecelia(If you enjoyed this presentation, please endorse me!)
Facebook: www.facebook.com/waldenpondpress1www.facebook.com/kellieocelia
Twitter: @WaldenPondPress@Kellie_Celia
Goodreads: Walden Pond Press
Blog: www.waldenpondpress.blogspot.com
Web: www.walden.com/books
Find Slides on Slideshare:
Blog Tools
Find Kidlit/Yalit Blogs: Kidlitosphere Central Technorati: Search for blogs by specific topic Goodreads Independent Book Blogger Awards Walden Pond Press Twitter Lists Nerdy Book Club Listing of MG/YA Review Blogs on The Reading Tub Romance Times Network: Good resource if you have YA book with
romance elements TeenReads.com: Great spot for YA reviews Free Book Friday Teens : Site hosts YA book giveaways every Friday Book Blogger Appreciation Week Book Blogger Directory
Blog Tools
If You Blog: Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up
every few weeks to do a book-related giveaway around a certain theme. Without much promotion, including your blog in a hop leads to dozens of blog hits and much visibility for your giveaway.
Rafflecopter: Giveaway tool – allows user to enter your blog giveaway by liking your Facebook page, tweeting about the giveaway on Twitter, etc.
Around the World ARC Tours: Submit your book through this free service and each blogger passes it on to another after she finishes it.
Google Reader (only until July); Feedly: Makes it easy to read all the blogs you follow.
Debut Author Groups: The Fourteenery Class of 2K14
Blog Tools
Blog Carnival List
Blog Tour Examples The Fellowship for Alien Detection Blog Tour Cinder Blog Tour Poison Blog Tour Ten Blog Tour
Online Publicity Tools
Blog Talk Radio: Scroll through these podcasts for book and topic related radio shows.
Local Associated Press Bureau
Pitchrate and Haro: Two different sites that send daily emails listing journalists who are looking for sources.
Radio Guest List: Smaller radio talk shows with targeted audiences looking for guests to interview
Examiner.com: There are local Examiners in every major metropolitan area who review books and cover a myriad of other topics.
Meetup.com: Find local groups meeting about books and/or topics that pertain to your book.
Best Book Publicists on Twitter: From GalleyCat
Online Publicity Tools (cont.)
50 Free Press Release Submission Websites
Great Kidlit Book Publicists: Deb Shapiro Media Masters Publicity Kidsbuzz Greg Pincus (has more of a social media focus)
Helpful Publicity Focused Blogs: Publicity Hound Novel Publicity Jane Friedman