Neils Personal Brand Plan

LIVE.IT.UP

My Personal Brand Plan

Bridging the Gap: Athletics & Academics

Neil Sareen

The Drawing Board

Who I am Principle Statements Goals in PR Achieving my goals SWOT Critical Path Why Neil Sareen Where can you find me?

Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch

Neil Sareen Markham, Canada 22 years old Unionville H.S. - June 2005 Wilfrid Laurier University – October 2009

– Honours B.A. Communications Studies Humber PR Student - January 2010 - Present


Keen interests in: Sports (at any and all levels) International cuisine Music High level fashion Event management and Corporate Responsibility


Key Messages

Personal Brand Statement

“Through my passion for sports and academic excellence, I want to inspire a healthy balance of both in the lives of STUDENT-athletes.”

Mission Statement

“To apply my learnings at Humber to extract, express, and eventually EXUDE my personal brand.”


THE GAME PLAN To establish a strong online presence/identity Gain a strong following for my blog surrounding student-

athletes To work in event management/corporate responsibility To be the number one source for strategies regarding a

balance between academic life and sports To find a job upon graduating from Humber in October

2010 that will help me grow and exude my PB.


Strategies To effectively network myself by attending appropriate

events related to my profession Must establish lasting relationships with

experts in the PR industry and to seek guidance from them.

Must use my mentor's guidance and suggestions to ensure my brand is operating at its maximum potential


Strengths

Passion for all sports

Driven and motivated in all academic settings

Attention to detail in work

Highly social and easy to get along with

Love to learn and increase my wealth of knowledge

Professional Weaknesses

I do not have a strong online identity yet.

Much less experience than those currently working in the industry

Biggest personal weakness

Patience

I do not have patience for laziness. I am very task oriented in this way.

“Aim for perfection, settle for excellence”


Opportunities

To make a strong name for myself in the PR industry and online community

Network with big companies and experienced professionals

Provide student athletes with an incentive to perform in the classroom as well as for their team

Threats

Creating a name for myself in such a competitive environment

More experienced professionals with an established reputation

Convincing companies that your ideas will benefit them and give them a good R.O.I.


Short Term Goals (Now until graduation from Humber) To establish a reputable online identity (Facebook, Twitter, Blogger)

Continue building my knowledge in sports at the high school and collegiate level

To promote a healthy balance between athletics and academics in younger generations

Long Term Goals (Post graduation from Humber) To travel all over the continent to explore different sports markets and

demographics.

To work with companies to be able to award athletes for academic achievements

To gain funding to put a bigger emphasis on sports programs without compromising educational standards.


Very Professional Excellent Communication

Team Player Innovative Long term thinker

Social Ambitious Articulate speaker

Driven Intelligent Motivated Confident


I would LOVE to hear from you!

Here's how to get in touch with me. Email: [email protected]

Facebook: Neil Sareen

Twitter: Neil_Sareen

Linked In : http://bit.ly/cgTL6r

Follow my business blog at: http://neilsareen.blogspot.com/

To see a lighter side of me, follow my personal blog at http://readityouwontdoit.blogspot.com/

Technology

Neils Personal Brand Plan