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Business, business & more business.
• Selling all the things - conversion
• Instantaneous response time (to add items to the cart)
• Bounce rates (and all that analytical jazz)
• Google likes fast sites
Saddle up, partner.
• Keep some simple rules in mind.
• Do no harm to data plans
• Embrace the new and progressive
• Listen to your townsfolk (and your stats)
• Always keep optimizing
Responsive images.
• How to leverage responsive images when you aren’t sure what size the image is going to be on the page
• Minimizing the pain of srcset by using variables (Shopify solution)
• Here comes an example…
• HTTP/2 (hopefully will soon be supported everywhere!)
• Client hints
• Service workers
• AMP pages
Speed Testing
• Web page test [http://webpagetest.org] - really great resource with up to the moment information
• Google page speed [https://developers.google.com/speed/pagespeed/] - will make you very happy or horribly sad
• Varvy [https://varvy.com/pagespeed/] - detailed and aesthetically pleasing
• GTMetrix [https://gtmetrix.com/] - gives your site a grade, which is extremely satisfying
• Chrome Dev tools - great for local testing/ throttling
• Web performance meetups
• User testing with family and friends
• Lynda.com (free with Toronto Public Library card)
• Velocity (http://conferences.oreilly.com/velocity)