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Digital Transformation
The Gazette
Quick introductions
Holly Ellis – Business Development Director
Managed the transformation process over 18 months from strategy to go-live
Quick introduction…The Gazette
Published since 1665
Public, legal, financial notices,
honours, awards, military
despatches
Over 200,000 notices each year
Used by businesses, government, citizens
At 31st December 2012…
Successful publications
Served a purpose and served it well
Well known, highly regarded by industry
Changing environment
The Gazettes needed to change to grow and be successful in a
digital age
Our vision
…Easy-to-use services will have simplified processes,
enabling more people and organisations
to benefit from the accuracy, permanence and
authority that recording and sharing information through the
Gazettes provides…
15 months, 40 developers, 100 customers:
Modernised image
Online first
Extensible platform
New market strategies
New commercial models
Customers, users and key stakeholders informed and shaped
change at every stage
Successes
High levels of satisfaction
New relationships
Increased awareness and use
Significant savings
What we learnt…
Take people on the journey with you
Be bold
Fail fast