Social

MediaTools for Citizen Interaction

Reach for the GoldNCARD 2011Boone, NC

September 13,2011

Terry Bledsoe, Chief Information Officer, Catawba County

MediaSocial HTTP://TINYURL.COM/3ZM6KZK

http://www.catawbacountync.gov/technology/_doc/other/ROD%20Conference%20Sept%202011.ppt.

Presentation Available At:

?MediaWhat

is Social

Web2.0Openness

CollaborationCommunityTrust

?MediaWhy Social

New DevicesChange Expectations

Meet

Gavin“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

How do we reach age 18 to 44?

SocialMediaMatures

Maybe its not so bad. How can I use it?

What good is that?

Oh no! How can I control it?

FOAF

Social Networks create the Friend-of-a friend (FOAF) trust model

Socialthe

communication medium of

choiceInfo-Tech Research Group

Social networking is now

more popularthan e-mail*

Global time spent on social media is up

82%over last year*

Last year, Tweets grew

1400%Facebook’s greatest

growth has come from people aged

35-49*

*Source: Nielson Online

Every minute,

24 hoursof video is uploaded

to YouTube

LinkedIn has users on

every continentMedia

460,000 new accounts per day

a billion tweets every week

tweets per day 140 million

faster than two new members per second.

operates the world’s largest professional network on the Internet

more than 120 million members in over 200 countries and territories

more than half of LinkedIn members are currently located outside of the United States

there were nearly two billion people searches on LinkedIn in 2010.

Americans spend more time on Facebook than any other site

3.5 Million Downloads, 550 Million Flips Per Month

Who

Info-Tech Research Group

31%

50%

50%

53%

54%

55%

65%

78%

100%

69%

50%

50%

47%

46%

45%

35%

22%

0% 20% 40% 60% 80% 100%

Primary Industry

Manufacturing

Wholesale/Retail

Healthcare

Trans/Utilities/Comms

Financial Services

Business Services

Government

Education

Implemented Not Implemented

In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc.“ ”

N=134

Is Using Social

Media?

• Have a reason to use social media• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying

Successful

Think Before You Tweet!

Social Media

?How

Are You

Social

Social NetworksEmpower the People

BLOGS

#Hashtags

Social NetworksTools for Citizen Interaction

YesBUTwhat you doing?

Social

MediaTools for Citizen Interaction

Reach for the GoldNCARD 2011Boone, NC

September 13,2011

Terry Bledsoe, Chief Information Officer, Catawba County