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NACS Webinar: Using Social Media for Consumer Shows By now you’ve heard all about social media. You understand all the reasons you should be using it to market your shows. You even have all your accounts set up on the various platforms. Now what? Stephen Nold, President of Tarsus Advon, will present strategies for getting started with the various social media platforms, and give some tips on what you should be updating your sites with, how often to update your sites, and what types of content you should and shouldn’t be using. Then he will answer any questions you may have from the audience.
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Using Social Media for Consumer Shows
Agenda
• Social media platforms• Strategies for getting started • Tips on updating• Content• Questions
Tools for Techies
• Facebook• LinkedIn• Twitter• Blogs• Videos• Mobile Devices
Storytelling for Shows
• Stories = Creative Content• Social Media = Distribution• Industry Customers & Prospects = Community• Tangible Results = Butts in Seats or Exhibitor
Recruitment
Chris Brogan
Blogs
• YOUR organization’s messages• Heavy promotion allowed• Need to capture attention• Gain community participation through
comments & discussions• Great place to launch brand generals and
advocates
Leverage Community & Network to Achieve Goals
• Recruit attendees• Grow community• Enhance networking• Increase brand awareness• Recruit exhibitors• Create value for exhibitors• Generate event buzz• Drive online commerce• Supplement current marketing efforts• Conduct research• Provide online event connectivity• Manage reputation
Four Pillars of Social Media Playbook
• Build Infrastructure and Online Presence• Grow Your Online Community• Leverage Community to Achieve Goals• Monitor Performance Toward Goals
Tips and Tricks
Resources
• MTO Summit ChicagoMarch 21-22 | www.mtosummit.com
• MeetingTechOnline Buyers Guide Serieshttp://budurl.com/MobileappGuideOnline
• TSNNwww.tsnn.com
• MeetingTechOnlinewww.meetingtechonline.com
Contact
• Stephen NoldTarsus Advon512.310.0628512.789.1603 [email protected]
• Presentation on Slideshare.net
Blog Roll Call
• Chris Broganwww.chrisbrogan.com
• Michelle Brunohttp://forkintheroadblog.com/tag/michelle-bruno/
• Rachel Wimberlywww.tsnn.com
• Experient Event Industry Bloghttp://blog.experient-inc.com/
