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Presentation of program STILL UNDER DEVELOPMENT where NASA will provide an exhibit experience for visitors to engage in space interactive games, while providing NASA a measure of their attitudes and opinions of space. During the course of the experience, we provide info on NASA technology, then measure the movement of their opinions during the engagement. This presentation is a snapshot of where we are today. We're still creating the game mechanisms to provide content. A social media component for users to receive reward and interact with Facebook and Twitter. Stay tuned.
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Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees.
National Aeronautics and Space Administration
Shifting Public PerceptionsInternational Space University Symposium 2010
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Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 2
Why SpaceSmart?
What does the “public” know about us?
• Little Specific Knowledge
• Lack of Relevance
• Low Excitement
• Disconnect from Activities
• Lack of Current Context
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Why SpaceSmart?
What do we know about them?
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 4
• Men support exploration more than women
• 65+ =Interest drops off
• 45-64 yr olds = “base” NASA supporters “The Apollo Generation”
• 25-44 yr olds = Frame of reference = Tragedy
• 18-24 yr olds= Little to no frame of reference
Why SpaceSmart?
What do we know about them?
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 6
Now What?
How do we:
• Move the needle?
• Measure the movement?
Drum roll please!
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 7
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 8
is…
• Technology driven kiosk experience that • Engages• Collects• Educates• Measures• Rewards
• Each station addresses important areas:• NASA in Your Life• Green NASA• Space Walk
• Orbital / Lunar Rovers• You Chart The Course• Explorers Wanted
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
SpaceSmart: Game On!
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Front of Badge Back of Badge
All designs are examples only: Final Program may be different
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
The Experience of SpaceSmart: Step TwoPlayer Station One: NASA in my life(Measure, Challenge, Educate, Shift)
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Player Station One: NASA in my life – Home(Measure, Challenge, Educate, Shift)
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Player Station One: NASA in my life - Transportation(Measure, Challenge, Educate, Shift)
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Player Station One: NASA in my life Score Board: Driving Repetition
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Player Station Two: Green NASA(Measure, Challenge, Educate, Shift)
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Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Player Station Two: Green NASA(Measure, Challenge, Educate, Shift)
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Player Station Three: Lunar Rover(Measure, Challenge, Educate, Shift)
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Player Station Three: Lunar Rover(Measure, Challenge, Educate, Shift)
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Player Station Four: Space Walk(Measure, Challenge, Educate, Shift)
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Player Station Four: Space Walk(Measure, Challenge, Educate, Shift)
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Player Station Five: Explorers Wanted(Measure, Challenge, Educate, Shift)
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Player Station Seven: Charting the Course(Measure, Challenge, Educate, Shift)
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Player Station Seven: Charting the Course(Measure, Challenge, Educate, Shift)
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Player Station Eight: Debrief Station(Measure, Challenge, Educate, Shift)
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Player Station Eight: Debrief Station(Measure, Challenge, Educate, Shift)
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Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Let’s Play!
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Demo PlayDemo Play
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Example Experience Metrics: SpaceSmart Impression Trends
Learn daily and hourly trends on traffic, visits and ultimately duration of engagement
SAMPLE DATA
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Example Experience Metrics: SpaceSmart Shift of Public Perception
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Responders Baseline (Pre Experience)
• 14%: Pre-Experience “Much Better”• 33%: Post Experience “Not at all”
Total Unique Responders: 5,725
Responders Perception Shift (Post
Experience) •31%: Pre-Experience “Much Better”• 11%: Post Experience “Not at all”
“As a result of the work NASA, would you say that your life is:”
Total Unique Responders: 5,725
shiftshift
SAMPLE DATA
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Beth Beck:www.twitter.com/bethbeckwww.bethbeck.wordpress.com
SpaceSmart• www.twitter.com/spacesmart• Slide Share
NASA Out Reach• www.facebook.com/nasa.gov
Angela Trianowww.twitter.com/trianotwntxswww.linkedin.com/in/trianoa
Stay in Touch!
Joanna Scorsone:www.twitter.com/joannascorsone