Narendra Modi ! SMO Campaign test in Techsonic Technologies Pvt.Ltd

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Narendra Modi Social Media campaign evaluation in TECHSONiC™’ Lab

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Narendra Modi as an administrator has given his attention on good governance initiatives as well as growth to bring about high level changes in the lives of the people. He has chosen

the path of Governance and also justification with a

commitment


Before

&

After

Social Media campaign

Before Social Media Campaign

Narendra Modi a name that was like a

hidden gem in the lap of the sea and people weren’t really known about him. Usually his

name used to come with Gujarat Riot where a number of people were assassinated and

killed. He has been just a face of dislikes

and slayers.

After Social Media Campaign

Before nominated as prime ministerial candidate of India through the BJP,

Narendra Modi took the help of social media to raise the level of sympathy among Indians. It was the miracle of social media that didn’t only popularize his name in the country but also made him winner of the

general election 2014

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About: Techsonic Technologies Do you know that every minute, universally, somebody is finding for

something? Because of this, worldwide initiatives are paying billions of dollars every twelve months in collective to be exposed by clients. Today,

online marketing is quickly gaining grip with the flood of information, enterprise marketers have an amazing amount of collections about how and where to get clients.

Founded by Abhinay Gupta, Techsonic Technologies is a worldwide leader in value based online Repudiation management combining technology and human imagination

Internet marketing solutions provided by TECHSONiC™ Technologies are customized to fit your requirements keeping in perspective long term business goals. We work hard to maximize your return on investment in web marketing and search engine placements.”

What is ORM (Online Reputation Management)?

An important component to building your online reputation is to monitor what is already being said. The tools below are designed to help you track the important conversations happening around your brand so that you can identify opportunities to get involved, locate people to engage, and to handle small customer service issues before they grow out of control. OUR GOAL: Increase online reputation by increasing positive reviews and promoting feedback from customers for strong feedbacks and business evaluation. Our online reputation management will result in a sense of pride in customers. Improving businesses outreach providing new organic customers as well as increase in returning stem customers for short and long run.

Shake hands with us

We know the strength of

Connection- Connection is

the best way to make a brand

that focuses on masses

rather than aim, involves in

a discussion in place of

ignoring and builds a

meaningful relationship with

customers

Techsonic Technologies

Pvt. Ltd

D 22 Noida Sector 3

Uttar Pradesh

(201301)


“

SSoocciiaall MMeeddiiaa CCaammppaaiiggnn AAnnaallyyssiiss ooff NNaarreennddrraa MMooddii

Dear Sir/Madam,

This is to certify that we have done extensive research on social media and given an edge to develop our client on the global platform. Political Campaign” Is a benefited work carried out by Techsonic Technologies team. For our social campaign service, we are being regularly admired and asked for help and promotion. Our team is very talented and educated in online promotional activities and serving their expertise more than 5 years. Here we have analysis the what actual promotional activity done in Narendra Modi

Best Regards,

Abhinay Gupta Managing Director

www.techsonicseoindia.com www.techsonictechnologies.com

Character is like a

tree and reputation

like its shadow. The

shadow is what we

think of it.

The tree is real thing

Abraham Lincoln

- Said

http://www.techsonicseoindia.com/

http://www.techsonictechnologies.com/

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STRATEGY & METHODS Used in Narendra Modi Campaign:

REPUTATION THRUSTERS



1. Increased rank on all

major search engines

2. Enhanced visibility and a

positive image on all the

popular review websites

3. Improved public’ image

4. Restores a tarnished online

reputation

5. Protected their Repudiation

against Negative Reviewer

6. Increased his online

visibility and brought him

on the front pages

7. Built trust among Public

8. Encouraged the list of

supporters

9. Encouraged Relevant

community to give positive

feedback

10. Boosted the spirit of young

Generation

11. Created various slogans

that has become

motivational quotation for

youth that “Abki Bar Modi

Sarkar”.

12. Often taken opponents

criticism in a positive way

like Tea seller

1. Developed public image,

with positive reviews

2. Improved profile listings

3. Provided unique reviews

4. Brought his name on top of

all the popular review sites

through constant effort

5. Restored his damaged online

reputation by covering

people’s negative reviews

6. Retained political career

from competitors

7. Increased the party’s

interest and curiosity

towards him

8. Created highly motivational

blog with solid backlinks

9. Increased his value

relevance

10. Invited professional writers

to write about him

11. To support the campaign his

Hindu supporters

impressively acquire the

word “Namo”.

12. His popular proverb

throughout the campaign

was “a person should be a

chest of 56 inch to develop

their region.

1. Helped him to maintain a

good image on the

Internet

2. Restored his online

reputation

3. Built a reliable image

among people

4. Protected his online name

from negative words

5. Created professional SEO

friendly website

6. Spread positive details

about his development

skills

7. Helped him to deal with

rip-off reports,

complaints and negative

news

8. Made his image or value

go viral on the web 2.0

social media websites

9. Equipped his sites with

stable backlinks

10. Analyzed his overall

development strategies

to boost a revolution in

other states of India.

11. Presented Gujarat as a

sample of development

and unity of religions.

Always focused on the

state’s development

instead of minority and

majority.


PPrrooppoossaall IInnddeexx

Current Status of your public Image in Internet 1

Objective 2

OUR solution via Search Engine Optimization(SEO) 3

Social Media Promotion 4

On page recommendation 5

Meta Tag analysis 6

Our Expertise Best Suggestion 7

Process SEO syndication 8

Results 9

Guarantees 10

Reporting 11

Next Action 12

Globally Known,

Successful

ORM Provider

ORM (Online

Repudiation

Management) is all

about the best

practices for

producing and offering

your ideas (content) to

popular search

engines (Google or

Bing). Managed

perfectly it will create

your ideas (content)

readable and motivate

extremely genuine

traffic to your site

/profile.

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We love optimizing

and helping you

makes positive value

Community ORM is

very dissimilar to

ORM. The Agenda of

community ORM or

group has full-grown

positivity &

melodramatically in

particular Community

people Or Group.

*Current Status of your Public Image in Internet*

Narendra Modi as an administrator has given his attention

on good governance initiatives as well as growth to bring

about high level changes in the lives of the people. He has

chosen the path of Governance and also justification with a

commitment.

As we know, Narendra Modi was not famous among

Muslims community and after the social media campaign,

the views of Muslims towards Modi has changed and they

see him with great respect.

In Google:


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In Facebook


Objective of ORM Campaign:

Measuring the overall impact of the Narendra Modi’s online reputation management program and maintaining it as it is, it is the pivotal part of any organization’s online reputation management and maintenance services. Throughout their online reputation management process, they run continuous reporting to get concrete web metrics to introduce beneficial tweaking in their strategy, as and when required. The process helps them to ensure that Narendra Modi’s online reputation will be maintained and perked up with time.

Instant alerts as soon as a comment involving their specified keywords such their name your biography, your works etc. comes online. Tracking social response for their social media marketing campaigns, availing vital customer insights. Keeping constant tab on new online reputation marketing tools and trends to tweak the existing campaign. Tracking up-to 30 search results for all their primary keywords to keep them safe from negative feedbacks.

Solutions

Listing websites, blogs and consumer developed media ranking high on search engines for

your firm’s associated keywords

Development of positive micro sites, social profiles, blogs and other media (already done)

Participation in active discussion boards and blogs within your industry and postings of

positive reviews in Blogs and Forums

Fresh domain registration with vital, relevant keywords in the URLs

Industry-specific social networks, forums and groups

Business profile linking

Running a variety of analysis-driven social media campaigns

Regularly working on RSS feeds

Brand Reputation Management consulting services include:

Using positive content to enhance the brand

Constant reputation monitoring

Online conversation monitoring

Developing and running a response strategy

Controlling search engine mechanisms

Creating mini-sites to grab searches

Constant proactive support via Web PR, news, articles, and conversations delivered on

We make your

business & life so

much easier

High featured link

building and

development services!

Link building is one of

the very significant

works to an active

SEO (search engine

optimization)

proposal, yet, it’s also

one of the minimum

unstated and not

properly practiced. We

perfectly do this for

you.

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We do it for decent

since you love it

Mingling SEO in Social

Media! We bring

promotions which result

beneficial Return on

Investment (ROI),

building your

commitment and

possibility of your

targeted lookers, while

adding with your SEO

hard works.

Various points of influence in Modi Campaign

Before going to start his campaign, the team analyzed entire social media for his reputation. They brought in use innovative ideas to make their social presence efficient and likeable. Along with social networking sites like Facebook, YouTube, Twitter and etc. they also made hoardings with unique slogans to attract people. During the campaign, they also kept media/PR media in touch and spread his name even in Hindi and English newspapers.

His Campaign has been extended through mediums such as:

Web presence management

Search Engine Optimization (SEO)

Online Marketing

Blog and social network marketing

Press Release

Video affiliation

Cartoonist Advertisement

Modi official Website


Plan of action:

Micro sites/Social Media channels/Blog development/setup:

Once register the domain Names, we will start designing the micro sites.

Promotion; on completing each website like online optimization. Reputation activities will be do to promote each website in the top listings of Google.

Project: Online Reputation Management Monthly ORM Work Plan

Initial website setup

Website Analysis

Profile Reviews and Ratings

Competitor Monitoring

Reputation Protection Counselling

Individualized Reputation Management Counselling

Online Business Profile Optimization

Business information Verification

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On-site Optimization

Website Structure Optimization

META Tag Optimization

Content Optimization

image Optimization

Navigation optimization

Site map implementation

Robot txt implementation

Google Analytic Setup

Header/Footer Optimization

Off-site Optimization

Social Bookmark

Monitoring Forums,

Message Boards

Search Engine Submission

Manual Directory Submission

Social Bookmarking

Press Release

Article Marketing

Blog Post Creation and Promotion

Website Directory Submission

Reputation Building

Ongoing Online Reputation Protection

Social Media Activities

SOCIAL PRESENCE ON TOP SOCIAL MEDIA WEBSITES

Social Networks (Face book, Linked In, Google + etc)

Friends in all networks (in total)

Daily Informative and Promotional Postings Create and Distribute and knowledge sharing

Positive comments (including all networks)

Profile Management

On-Page Optimization: On-page Web promotion experts will responsible for the on-page

Optimization area as per the latest search engines algorithms and the targeted keywords:

-Titles and Meta Tags Optimization

-Content Optimization

-Optimization of HTML Source Code

-images Optimization

-Robot.txt implementation


Monthly Off-page Campaign - From the first month onwards, the team will start the below work: Off-page campaign on a monthly basis to achieve the desired results as soon as possible.

Directory Submission

Quality Link Building

Press release writing & Distribution in the premium PR sites

Reputation Management consulting services include:

Using positive content to enhance the brand

Constant reputation monitoring

Online conversation monitoring

Developing and running a response strategy

Controlling search engine mechanisms

Creating mini-sites to grab searches

Constant proactive support via Web PR, news, articles, and conversations delivered on

Various points of influence

Some of the key activities performed as part of this service includes:

Creating & maintaining presence on key sites such as MySpace, Linked in, face book & more. Participating in forums, groups and discussion threads.

Blogging & Blog marketing

Article creating, submission & promotion

PR content creation and distribution

Skill Set Composition for Campaign

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Our Social Media Plan for your campaign

Facebook:

As you know Facebook is a great way to build faith and recognition amongst people. During your Facebook campaign we will follow these steps that will be helpful to boost your reputation. We will:-

Create content in Hindi, English and other language if required

Create Inspirational banners regarding you

Create a video to spread positivity

Create Fan club to invite to join targeted audience

Create groups relevant your page

Motivate people to give positive reviews

Increase your Facebook page likes

Create documentary film to aware people

Create 8-10 fake IDs to develop a conversation

Create event pages relevant your services

Content syndication over relevant group

Twitter

One of the best felicitous uses of Twitter is to endorse long form nonfiction by circulating a blurb leading to the full text and we are expert in this campaign. Throughout your Twitter campaign we will:-

Daily twists

Increase Re tweets

Develop positive contents on a daily basis

Create videos to make people’s mind positive towards your brand

Increase followers through our effective strategies

Retweets under relevant profile and put your positivity via fake profiles

Build a public figure for Make favorite your profile

Blog Blogger is a platform where you can share and read the thoughts of people in textual form. It is the most powerful tool for social media to spread positivity and aware people about the facts. In this vast and important section, we will:-

Create 3-4 contents daily for readers

Create bloggers to invite people to post their thoughts

Create positive contents on your to make you as a brand

Create links on Facebook for these posts

Share this post in various related community


Mobile Apps: How can we be untouched from the influence of the mobile? In India, 75% people own mobile phone and 25% people own Smartphones. To reach these people, we will make:-

Games or product mobile apps for your services (if require)

Applications

Videos

Text campaign:

Sending a message to related community always brings them close and this plain text campaign is useful when you wish to send a simple email containing only your important content. During this we will:-

Create a message for your followers

Create video clips on your service/product/feature

Create documentary on your good work

Send Greetings on each and every festival with your product signature

Whats apps campaign

Features are few but users are many, so avoiding this latest social networking tool is not possible. So we will also include “What’s up” to make you feel connected with your followers.

Domain campaign Domains campaign is considered as the expression of the online branding. As a political person/public figure you should try to choose a clean name that will help you in future campaigns. We will:-

Create many websites for best results

Do SEO promotion

Remove negative reviews

Generate positive responses

YouTube Campaign:

The Campaign is a feature to increase views/subscribers. All videos in this campaign will feature a special interactive that will encourage people to connect with you. In this campaign we will:-

Create videos

Share the product/ services mechanism in various social media platform

Spread awareness among your targeted audience Increase views/subscribe/comment on particular video

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Google+ Campaign:

Google+ Campaign makes you share on online more like sharing in actual life, but few people discover it hard to navigate. We are very eager to organize Google+ effectively for your marketing strategies. We will for G+ campaign

Build business page

Increase followers

Use batches of your profile

Create community in G+

Increase circle (related your product)

Syndicate content in related community

Others: All activities of Narender Modi’s could have seen and heard live

Facebook Profiles of (Narendra Modi)

https://www.facebook.com/narendramodi https://www.facebook.com/iSupportNamo https://www.facebook.com/NarendraModi4PM https://www.facebook.com/IWantModi https://www.facebook.com/namoleague https://www.facebook.com/narendramoditherealhero https://www.facebook.com/narendramodiarmy

Twitter Profiles:

https://twitter.com/narendramodi https://twitter.com/NaMo4PM https://twitter.com/narendramodiH https://twitter.com/narendramodi_in


YouTube:

https://www.youtube.com/user/narendramodi

Google Plus

https://plus.google.com/+NarendraModi/posts https://plus.google.com/105918861935589262429/posts https://plus.google.com/communities/115873465455180160785

Various Media Article presences in social networks

http://globalnews.ca/news/1336015/profile-who-is-indias-next-prime-minister-narendra-modi/

http://www.bbc.com/news/world-asia-india-20001001

http://www.bbc.com/news/world-asia-india-24324488

http://timesofindia.indiatimes.com/topic/Narendra-Modi

http://www.bjp.org/

http://blogs.wsj.com/indiarealtime/tag/narendra-modi/ http://www.macleans.ca/politics/worldpolitics/narendra-modi-indias-next-prime-minister/

http://www.colorofnation.com/profile/narendra_modi http://zeenews.india.com/videos/narendra-modi-targets-congress-over-links-with-moin-qureshi_29835.html

http://www.bbc.co.uk/programmes/b040h1d3 http://www.youthconnectmag.com/2013/12/02/43-narendra-modis-twitter-followers-dont-profile-picture-fake/

http://www.slideshare.net/funzone/narendra-modi-profile

http://www.bungie.net/en/Profile/254/5810600 http://www.bostonreview.net/world/zahir-janmohamed-narendra-modi-india-gujarat-man-who-refuses-wear-green http://www.economist.com/news/briefing/21591599-populist-nasty-past-and-decent-economic-record-wants-run-india-man-some http://www.forbes.com/sites/kenrapoza/2014/05/12/in-social-media-namo-becomes-indias-obama/

http://www.elections.in/modi-government/ http://www.slideshare.net/chitsbull/narendra-modi-future-plans-for-indiabjp-new-plans-for-2014 http://timesofindia.indiatimes.com/india/Modi-nurtured-Nepal-link-16-years-ago/articleshow/39507455.cms http://www.thehindu.com/news/national/brics-summit-narendra-modi-leaves-for-brazil-on-sunday/article6203774.ece http://www.hindustantimes.com/india-news/china-invites-modi-for-apec-summit-but-rivalry-simmers/article1-1240665.aspx http://www.livemint.com/Politics/fqyggcCiSjHhyIJa4qSEYK/Sri-Lanka-apologizes-to-Narendra-Modi-Jayalalithaa-over-con.html http://www.firstpost.com/world/article-on-modi-jaya-back-channel-diplomacy-averts-crisis-with-sri-lanka-1645545.html http://www.india.com/loudspeaker/sri-lankan-government-apologises-to-narendra-modi-and-jayalalithaa-108130/

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http://www.hindustantimes.com/india-news/live-modi-inaugurates-katra-udhampur-rail-link-security-beefed-up-for-his-j-k-visit/article1-1236547.aspx http://www.hindustantimes.com/specials/coverage/unionbudget2014/budget2014/pm-narendra-modi-feels-heat-from-credit-agencies-markets-on-nda-govt-s-first-budget/sp-article10-1239312.aspx http://www.thehindu.com/news/national/tamil-nadu/jayalalithaa-appeals-to-narendra-modi-for-restoration-of-kerosene-allotment-to-tamil-nadu/article6203708.ece http://articles.economictimes.indiatimes.com/2014-07-31/news/52285007_1_nepal-hydropower-kathmandu http://articles.economictimes.indiatimes.com/2014-07-25/news/52026341_1_south-china-sea-pok-gwadar-port

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Narendra Modi ! SMO Campaign test in Techsonic Technologies Pvt.Ltd