MyRSC: Uploading Your Workflow

“How can MyRSC improve my RSC life?”

Mike BonneMember Networks Specialist

MyRSC: What is it?

Mission Statement

To provide an “online tool” for networking and communicating within the chemical sciences

community across the globe

Audience

Individuals at all stages of a chemical science career (both industry and academia) who want

to make professional science connections

MyRSC: Why the Interest?

• Largest websites in the world: – Facebook, 400m users– LinkedIn, 60m users

• User generated, content cheap

• Fastest growing marketing stream on the web

MyRSC: What are it’s goals?

• To provide an online tool for communication:– With RSC functions - YOU – With the wider scientific community

• To bring the RSC membership in line with the new “e-first” strategy

• To Utilise the RSC’s only exclusively web 2.0 platform for science communication

...to add value

MyRSC: Where are we now?

• Launched at IUPAC August 2009

• Currently more than 2,400 activated members

• Debugging & new functionality being added

UK users “Hit Map”

MyRSC: International Scope

Over 8,000 visitors

Over 20,000 visits

From 99 different countries

A platform for international growth

MyRSC: The Bottom Line

From RICS INOVEM

• Paper = £11,200• Admin = £309,400• Travel = £45,000

These saving are calculated on going E-first...

INFORMATION SHARING

SERVICE PROVISION

MyRSC: What can it do?

6 key areas of functionality,2 distinct transformation processes

Calendar ProfilesGroupsFile

UploadForums Blogs


• Profile: make your own professional page to tell people about your work

• Groups: join or set-up a ‘group’ to share ideas and information with like-minded people

• Blogs: if you are passionate about something, share your knowledge


• Information Sharing: upload documents, presentations & media files to support your workflow

• Forums : Start discussions/facilitate discussions & capture the content

• Events: advertise & discover events whilst using MyRSC to support them

MyRSC: A New Approach

Key Message:

Online networking is a new approach to your daily tasks, it is not more work!

MyRSC: A New Approach

• Quick notes – post instead of email

• Attachments – upload them, don’t send them

• Bright Ideas – blog now, don’t wait for the right opportunity

• Web presence – get involved, don’t get left behind

MyRSC: Case Study

• Customers?

• Actors?

• Owner(s)?

• Transformation process?

• Problems?

• Solution?

MyRSC: Case Study

• How could MyRSC facilitate a specific area of chemical

science?

• How could it add value?

Electro-analytical Chemistry IG/Journal

MyRSC: Case Study

Customers

Anybody with an interest in electro-analytical

chemistry


MyRSC: Case Study

Actors

People who actively exchange knowledge and need to network with this community


MyRSC: Case Study

OwnersThe journal board/interest

group committee

– anyone who actively contributes already on a

regular basis


MyRSC: Case Study

Transformation Process

Information Sharing

- But how will MyRSC facilitate this?


MyRSC: Case Study

MyRSC functions used?

• All of them!

• Some primarily, some secondarily


MyRSC: Case Study

PRIMARY• Groups (1º): a group mirrors the

collective interest as an entity on MyRSC– The group needs to exist in order

to network within it

• Forums (1º): for discussion about EAC– e.g. which is better for an ECE

mechanism, chronoamperometric measurements for simple cyclic voltammetry?


MyRSC: Case Study

SECONDARY• Profiles (2º): for the users

• File-Upload (2º): latest meeting notes, seminal papers

• Calendar (2º) – the latest events happening in EAC

• Blogs (2º) - get someone in the field to write a blog?


MyRSC: Case Study

Problems

• Uptake – how do we get people on?

• Usability – how do we manage issues with the platform?

• Competition – is anyone else going to beat us to it?


MyRSC: Case Study

Solutions

• Uptake – market it! Tell people it exist and make sure you use it

• Usability – If there needs to be more specific functionality, new designs can be created

• Competition – if this is done now, there isn’t any!


MyRSC: Uploading Your Workflow

• What is YOUR role?– Who do you

communicate with?– How do you

communicate?– What format is that

communication?– What is your return

on time invested for that communication?

MyRSC

Membership/ColleaguesStakeholders

Your Role


• What is MY role?

– Capture your requirements

– Provide a communication tool set

MyRSC

Membership/ColleaguesStakeholders

Your Role


Stage 1: Requirements

Stage 2: Create

Stage 3: Promote


Your RoleDetermine

Comms

Capture Req’mts

Identify Audience

Set up MyRSC Area

Set up LaunchCreate

e-MarketingEngage

Stakeholders

MyRSC

1

2

3


Stage 1 Your Roles – do you face outwards?

– Science Managers– Editors

– Sales Teams– Networks

– Governance– SMT

PAGES

GROUPS

COMMISSIONED CONTENT

PORTALS

STAGE 2


Stage 3

Find out more about MyRSC…

http://my.rsc.org/home

http://twitter.com/TeamMyRSC

Facebook – MyRSC Page

Technology

MyRSC: Uploading Your Workflow