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Helping the fashion/beauty/stylist community tackle social media.
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Style the World Social Media
By @MrMikeStreet
Who is Mike Street? Digital Strategist
Blogger
Help Brands Win
People/Brands I’ve Worked With
Let’s Begin
Social Media You Can’t Ignore
And its importance
850 Million USERS
Facebook has
850 Million USERS
Facebook has
400 Million Tweets Daily
Customers who engage with companies over social media spend 20-40% more money with those
companies than customers who do not
1 2 3 Connecting With Business Self
Clients Visibility Promotion
Main usages for Social
1
Keep Your Clients Informed
Best Clients!
Talk to Your
E-mail/Newsletter
Facebook/Twitter Pages
Instagram/Pinterest
2
Are People Talking About Your Work?
Top of Mind
Keep Your Brand
Press for your brand
Army of Advocates
Connect w/ micro-influencers
3
Advance Your Personal Brand
Stand Out
Make Your Voice
#Authority
Blog for Yourself
Establish a Unique Voice
Visuals Are HUGE
How Can I Get Started?
YouTube If You Have a Gmail Account You Already Have a YouTube Account
Video tutorials and style tips are popular on YouTube
Start small and build a body of video work to add to your portfolio
Facebook Every business should have a Facebook brand page
Use visuals to tell the story of your brand, your services, and your success
Develop a posting calendar and stay consistent
Instagram Give your audience an inside look at your business and personal brand
Use visuals to tell the story of your brand, your services, and your success
Leverage short video #InstagramVideo
Pinterest Pinterest is the “wish list” of the Internet
Showcase your talent and portfolio Visuals are everything on Pinterest so place your best work here
Vine You only have 6 seconds to make an impact
Showcase your style, tips, and your work
Use hashtags to gain exposure and a following
Twitter 140 characters to make an impact Find conversations that you and your brand can be a part of
#Stylechat – Every Wednesday at 3pm with StyleCaster. Be there and NETWORK!
Questions?
Recap Use social media as a means of business and self promotion
Find the platform that is right for you and your audience
Create content, mostly visuals
Have Fun
Thank You [email protected]
@MrMikeStreet