Integrated Media 2, 2012

By Madeleine Rebbechi, Taylah Kleid,Thomas Russell, Georgina Wills and Kat Drutschinin

My Morning StoryMy Morning Story

ConceptConceptWhat’s the first thing you do in the morning? How do you take your coffee? Are you always running late for the train? What does your alarm sound like?

Whether it’s what you have for breakfast or the people you cross paths with on the way to work, we want you to tell your Morning Story.

Through text, images, video and audio, we want you to create a snapshot of your morning ritual and share it with us via email, Twitter, Instagram or ABC Pool. The end result will be a collection of mornings; a collage of your daily experience.

1. An accessible idea2. A chance for each contributor to tell their

own story3. A variety of platforms4. Across all media

Call outsCall outs

PlatformsPlatforms

Twitter: Call outs, promotion, links to submissions on Tumblr/ABC Pool pages

Facebook: Used mainly for call outs

Tumblr: Static call out, posting submissions in a collage-like format, regularly updated with text, image posts

Instagram: User generated content, curated by platform manager and posted on Tumblr

ABC Pool: Collecting existing works into our project, posting multimedia submissions, reaching out to a different/more varied network

Key audienceKey audience

• Young people

• Confident and techno-savvy

• Intelligent and creatively inclined

• Short on time

• Possesses own laptop and smart phone

• Students, creative professionals

• Uses more than one social media platform

Marketing Strategy

• Facebook event call out:

introduction/information

• Initial twitter call out, regular ‘reminder’ tweets

• Creation of hashtag #mymorningstory for

twitter

and instagram

• Direct call outs for specific submissions, ie. text

or audio posts

• Reached immediate and extended networks

through word of mouth; approaching friends and

peers to submit their work

SubmissionsSubmissions

• Submissions encouraged across all platforms• Varying in medium, quality and theme• Majority of submissions came via the Instagram hashtag #mymorningstory• Promoted submissions via Twitter• One audio submission, from fellow student Tess Lawley, was featured on the ABC Pool home page• As a result, our My Morning Story project was featured on Pool the next week

“Sonorous notes of spring envelope me as I wake slowly, laconic from slumber. Shy rays of sunshine bathe my bed spread with tepid warmth and I am instantly elated. The covers are pushed back without trepidation and my feet remain bare on floorboards warmed ever so slightly. There has been a turn, a gear shift, a new path is paved towards watermelon and sunshine.”

CurationCuration

• Most submissions were posted on the

Tumblr page, with those of exceptional

quality being promoted on Twitter as well

• Tone of submissions was demonstrated

through example posts by group

members, ‘inspiration’ sourced from other

sites

• Face-to-face request for submissions

proved to be successful, with more of an

investment from the contributor

• Those specifically requested

submissions were generally more

elaborate

ResultsResults• Over 100 photo entries• Dozens of text entries• Audio piece featured on ABC Pool• My Morning Story featured project on ABC Pool• Final ‘collage’ curated via Glossi page

The Future: My Morning MansionThe Future: My Morning Mansion

The Future: My Morning MansionThe Future: My Morning Mansion

Thank youThank youGlossi: http://www.glos.si/mymorningstoryTwitter: @mymorningstory_Tumblr: mymorningstory2012.tumblr.comInstagram: #mymorningstory