Wilson Mullen (muwilson)

Problem

Lights, thermostat

News, music

All are manual, separate

Solution

Solution

Solution

= =

Proof of Solution

Financials

8.2 million sold (2014-present)

Word of mouth

Pre-existing customer base

Financials

Loss on gadgets

No skill monetization

Profitable on services

Business Model

Business Model,

cont’d.

Easy Amazon purchasing

Special discounts

Echo 10% increase in

Amazon spending

History

2011—first pitch made

11/2014—special

release to invitees

6/2015—public US release

3/2016—Echo Dot

public release

12/2016—Echo

involved in murder

case

Secret Sauce—Skills

3rd party skills

Bonafide platform

No native support

needed

Skills Examples

“Alexa, ask Uber to

get me a car.”

“Alexa, what beer

goes with ramen?”

“Alexa, ask Kayak where

I can go for $400.”

Competition

Amazon Echo/Dot Google Home

3rd party skills ✔ ~Conversational/

remembrance ✘ ✔Large # of supported

smart-home devices ✔ ~Music streaming

capability ✔ ✔

Multi-room audio ✘ ✔

Simple product ordering ✔ ✘

Competition

Amazon Echo/Dot Google Home

3rd party skills ✔ ~Conversational/

remembrance ✘ ✔Large # of supported

smart-home devices ✔ ~Music streaming

capability ✔ ✔

Multi-room audio ✘ ✔

Simple product ordering ✔ ✘

Inevitably forthcoming, but not yet

Competition

Amazon Echo/Dot Google Home

3rd party skills ✔ ~Conversational/

remembrance ✘ ✔Large # of supported

smart-home devices ✔ ~Music streaming

capability ✔ ✔

Multi-room audio ✘ ✔

Simple product ordering ✔ ✘

Entire knowledgebase, algorithms of Google

Prediction—Success Amazon == mover, re-invest

1.5 yr head start

Skills, skills, skills

SourcesProof of Solution:

- https://finance.yahoo.com/news/why-amazons-echo-totally-dominating-133000032.html

Financials:- http://www.nasdaq.com/article/alexa-how-big-is-amazons-echo-cm739959- http://www.businessinsider.com/amazon-echo-sales-figures-stats-chart-2016-12- https://www.bloomberg.com/features/2016-amazon-echo/- https://forums.developer.amazon.com/questions/7528/monetizing-echo-apps-voice-app-store.html- http://www.businessinsider.com/amazon-echo-alexa-add-11-billion-in-revenue-by-2020-2016-9- http://fortune.com/2016/07/11/amazon-prime-customers/

Business Model:- http://www.businessinsider.com/amazon-echo-alexa-add-11-billion-in-revenue-by-2020-2016-9- http://www.recode.net/2016/11/18/13673894/amazon-alexa-deals-weekend-voice-shopping

Timeline:- http://www.businessinsider.com/the-inside-story-of-how-amazon-created-echo-2016-4- https://en.wikipedia.org/wiki/Amazon_Echo- http://www.cnbc.com/2016/12/27/police-said-to-probe-amazon-echo-in-relation-to-murder-case.html

Secret Sauce:- https://www.cnet.com/how-to/most-useful-alexa-skills/- http://www.businessinsider.com/amazon-echo-sales-figures-stats-chart-2016-12

Comparison:- http://www.cio.com/article/3143137/open-source-tools/amazon-echo-vs-google-home-the-choice-is-obvious.html- http://www.howtogeek.com/282568/amazon-echo-vs.-google-home-which-one-should-you-buy/- http://interestingengineering.com/google-home-vs-amazon-echo/

Questions?