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WEB-BASED MUSIC INITIATIVES CHANGING THE WAY WE INTERACT WITH MUSIC Video Killed the MySpace Star …or why Last.fm is the last thing you should be streaming

Music Tyler

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Page 1: Music   Tyler

WEB-BASED MUSIC IN IT IAT IVESCHANGING THE WAY WE INTERACT

WITH MUSIC

Video Killed the MySpace Star

…or why Last.fm is the last thing you should be streaming

Page 2: Music   Tyler

Setting the Stage – A Changing Face

Industry takes a hit from online piracy & piecemeal downloading Music forced to find a new way to become profitable Any use for CD’s beyond sentimental attachment?

Page 3: Music   Tyler

Hearing Anew

Web use enables users to do – and therefore want – more! MTV solidified a visual music experience. The ‘net goes

further.

The Music Genome Project Last.fm Pandora YouTube Blip.fm Muxtape Deezer Ludacris’ wemix.com

Page 4: Music   Tyler

Roughin’ It (Online)

Bands distancing themselves from the corporate business model MySpace enables unheralded self-promotion

possibilities ‘Indie’ ethos becomes not only fashionable, but

feasible Merch sites hit it big

It’s easy!

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BEAT$ 4 MONEY!!!!@!!

‘Zune’ responds to patterns in music consumption

Radiohead’s ‘Pay-What-You-Please’Record companies sell remix-ready digital filesNo Doubt’s entire catalog for price of a ticket

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Branding the Band

Blogs, Twitter, Message Boards Experiencing beyond the music – ‘the musician as an

experience’ Now able to communicate (or be shouted at) in a new

way• Repeat offenders: Kanye, John Mayer, Wilco, Ryan Adams

Page 7: Music   Tyler

Old Tricks, New Dog

John Vanderslice K Records

Arcade Fire Todd P.

Personalities with a die-hard following make use of some old-school methods

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The Next Step: Creative Genious

Artists and bands creating a new music experience

La Blogotheque / Take-Away Shows / Black Cab Sessions / Hecho en Cine [ http://www.blogotheque.net/spip.php?page=cae_all&lang=en ]