A cross is visible which suggests that the artist is Christian/catholic which suggests that the artist is a respectable well mannered artist with morals and values, unlike many artists today.

In this picture the artist has a very natural look, minimal makeup is visible on her face and she is topless which promotes purity. This promotes the artist as ‘pure’, holy and suggests that she is a very clean/natural person.

Unlike the mirroring picture of the artist, this picture promotes the artist as a different person, or a different persona. We see this as the artist has a ton of black makeup on which promotes danger, fear and in this case brave.

The text ‘’I AM… SACHA FIERCE’’ promotes the fact that she has a different persona, in essence a different stage name to her real name. With this different persona she promotes herself as brave, outgoing and bossy overall.

The dual personalities shown on this advert suggests that the content on the album will include both soft music and hard music. We can see this through the two images annotated above.

Dark gold jewellery is worn on her fingers, wrist and chest region. The way in which the gold is forged in a dark and hard manor, suggests that the artists second persona is an angry or powerful character compared to her natural holy look on the first image.

In terms of age restrictions when something is rated R it is not for children and is targeted to adults. The use of the letter R links to her album name ‘Rated R’, her name ‘Rihanna’, and the age restrictions for the album. This suggests that the album would ultimately have a parental advisory sticker, which suggests that the album cannot be purchased by minors.

The use of the word ‘new’ promotes the album in a way of drawing the artists audience to purchase her ‘new’ content. This suggests that the artist has released previous albums which have done well in the charts and are familiar with her target audience.

Here we view an image of the artist with her hand on her face, this could suggest that she is trying to hide something or she is implying that she has with one eye open at all times, which further suggests she is well aware of everything.

In this image the artist is wearing numerous amounts of jewellery, she is wearing 8 rings; two on each finger, and also a type of gauntlet is visible on her forearm/wrist region. This suggests that the artist is big and has a personality out of the ‘norm’ through her unusual taste in style.

The image of the artist shown on the magazine advert is very dark. Darkness promotes evil and fear which suggests that the artist is in fact evil or the source of fear. Furthermore the use of black make up such as her eyeliner and lipstick further promotes the image of being evil and dark. The use of a white base on the artists face contrasting with the black makeup and attire allows the darkness to really pop out and promote that evilness which the artist is trying to present.

The use of the ‘parental advisory’ sticker links to the image the artist is trying to portray with her costume/makeup, an evil place which is not suitable for minors. Furthermore, the use of the sticker suggests that the artist has content on the album which are also not targeted at minors but adults.

The use of the artists name ‘Jay-Z’ as the biggest piece of text on the advert promotes the fact that his name alone is a big factor in the promotion of his new album. Jay-Z is one of the most successful rappers alive through his music and his business side of things, however his name is recognised world wide and is essentially a tool in which provides the artist with high sales.

The use of a plain white background with white instruments and items associated with music promotes the fact that the artist does not need a big album poster to generate sales and can generate sales through simplicity. Furthermore, the use of the white background contrasting with the red allows the red image to pop out; the red image consists of three lines parallel to each other promotes the album as it can be brought out to be the number three through the eyes of his audience, which essentially links to the album name; ‘THE BLUEPRINT 3’.

The use of the symbol ‘ROCNATION’ promotes the album through the artists own company (record label), RocNation was created by Jay-Z and is world renown for producing some of the best music known today. Other artists affiliated with this label include Meekmill and Shakira who are also very big in the music scene. This suggests that the artist Jay-Z has a lot of power in the music business and suggests that his album will be a success too.