GP Tours Case Study – Industry Examples

Using Social Media Network to Build Business, Loyalty and Brand

Challenge : implement a social media/network stategy – using blogs, videos, photos and community to produce measurable results and business.

Solution: 2dogs.com solution and mined groups on My Space, Facebook, existing email list and web traffic.

Results – increased traffic, loyal fan base and selling more travel.

Launched fall 2006 - www.GPtours.com 8700 + Registered members

Generates 10 – 15 k a month in incremental tours sales

Average page views 3.5 times x higher than web site. Time spent 2x’s peer session, accounts for 19% of total traffic

Interesting notes: price per tour 10k to 15k, Tours ordered online.

Goal establish social network/community to provide more of a service and subtlety market inside the community fostering organic growth and loyalty.

“GPTours sells Formula 1 racing tours online and has used 2Dogs since November 2006. Before, our customers could not interact in a social network. With 2Dogs, they are on the site longer and we are selling an additional tours (value $10-15K) out of YourSpace every month. I am thrilled and have made many new friends on YourSpace.” http://services.2dogssoftware.com/yourspace/

Barry SimpsonFounder and CEO

Monarch Ski area My Monarch Space http://services.2dogssoftware.com/mymonarchspace/

Sugarbowl Ski Area in Tahoe launched The social network Switchboard this January - http://www.sugarbowl.com/switchboard.

Stratton launched your Stratton Space at - http://yourspace.stratton.com/home/index.php?u=-2&v=p

Visit here - http://services.2dogssoftware.com/mymonarchspace/home/index.php?ski

825 South Broadway, Suite 25Boulder CO 80305

303.554.0222www.Siewierski.com