MTS India: A Sistema

Shyama JV

•Sistema Shyam TeleServices (SSTL), a joint venture between

Sistema of Russia and Shyam telelink group of India, has

announced the launch of its global brand 'MTS' in India.

•It is the first CDMA operator to get pan India license to operate

in all 22 circles in India.

•It will operate on CDMA technology and also provide EVDO

Data Access.

Introduction

About SSTL

Sistema Shyam TeleServices (SSTL) is a “Joint venture” company between

Sistema of Russia and Shyam Group of India. Sistema is the majority share

holder in this joint venture with a 73.71% equity stake, along with the

Shyam Group, holding a 23.79% stake and the rest 2.5% being public

partake.

SSTL has the spectrum to provide mobile telephony services in all the 22

circles across the country.

In a recent development, SSTL tied up with Mobile TeleSystems OJSC of

Russia to bring the globally acclaimed telecom brand-MTS-to India. MTS is

the 8th largest telecom brand in the world and has recently been voted the

71st ranked brand out of the 100 top global brands in the world by Millward

Brown.

Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia

and the CIS. MTS services over 95.03 million subscribers (as of June 30, 2009).

MTS provides mobile communications in Russia, Ukraine, Uzbekistan,

Turkmenistan, Armenia and Belarus , a territory with a total population of more

than 230 million.

MTS has been listed on the New York Stock Exchange since July 2000 and trades

under the ticker MBT.

In 2008, MTS' revenues grew 24% to $10.2 billion. According to Informa

Telecoms & Media's World Cellular Information Service, MTS ranks as the 8th

largest operator in the world by proportionate subscriptions at the end of 2008.

About MTS

High Speed EVDO Internet

Download 3.1MBps and

Upload 1.8 MBps

Device Cost 3499-

Premium,and 2999-Regular.

Portable Internet

CDMA Internet upto 153KBps

Download

Device Cost 1499

MTS CDMA Mobile

½ p/sec pulse rate

Digital technology.

Services

M Blaze Tariff Card

Gr8 value for Price, considering the device cost.

Good Speed in Bangalore Urban. Download speeds upto 280KBps.

15GB of Free Usage as an Introductory Offer.

ProsPoor Customer Support.

Plans in mid range (400-600) are not practical.

Recharge options are in-feasible.

Cons

M Blaze

M Browse Tariff Card

Wide Network Coverage across the state on CDMA network.

Can use the modem to receive.makecalls and SMS

1 GB SD Card Free.

ProsPoor Customer Support.

No limited Plans for moderate Users.

Not such gr8 speed for download junkies.

Cons

M Browse

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Compiled by :

Nayan Dharamshi0920317Christ University Insitute of Management