DEVELOPMENT, ADVANCED

Michael Kordahi Developer Evangelist, Microsoft Australia

SINGAPORE

NUI, Huey &

Louie

@DELIC8GENIUS

DELICATEGENIUSBLOG.COM

WHO AM I?

BLIND

THE CASE OF THE

SEARCH

HTTP://BLINDSEARCH.FEJUS.COM

2.5M queries

HTTP://BLINDSEARCH.FEJUS.COM

results 39 | 32 | 29

HTTP://BLINDSEARCH.FEJUS.COM

Google Bing Yahoo

results 36 | 34 | 30

HTTP://BLINDSEARCH.FEJUS.COM

Bing Google Yahoo

290,000+ mentions/comments

HTTP://BLINDSEARCH.FEJUS.COM

HTTP://BLINDSEARCH.FEJUS.COM

if you care about branding, user experience, design, and integration with other social media tools, then these results are only part of a much larger equation – Ben Parr, Mashable

It doesn't take the User Experience into account at all. - Miguel Carrasco

One could argue that the UI of the search engine is nearly as important as the search results - Ferdinand

the comparison doesn't take user experience into account

DELICATEGENIUSBLOG.COM

TANGIBLE EXPERIENCE IS

MARKET DIFFERENTIATION

mechanics

dynamics

aesthetics

Evolution of Entertainment

Harry Potter

Storytelling

Spiderman 3

World Making

Halo 3

Immersion $149 million $155 million $170 million

THE REAL SOCIAL

http://research.microsoft.com/kinectsdk/

RGB CAMERA

MULTI-ARRAY MIC

3D DEPTH SENSORS

MOTORIZED TILT

Kinect SDK Functionality

SHALL WE MAKE SOMETHING?

August de los Reyes | @augustdlr

HTTP DELICATEGENIUSBLOG.COM

@DELIC8GENIUS

THANK YOU