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DELL CONFIDENTIAL 1
GREEN ITBANGALORE SUMMIT 2009
FOR INTERNAL AND EXTERNAL USE
Mahesh BhallaDirector
DELL : A GREEN TECHNOLOGY COMPANY
DELL CONFIDENTIAL 2
www.dell.com/earth
TOC
UNEARTH YOUR GREEN OPPORTUNITY WITH DELL
DELL CONFIDENTIAL 3
SERVICES
CARBON OFFSETS:
PLANT A TREE /
FOREST FOR ME
SMART
PACKAGING
OPTIONS
ASSE
TRE
COVE
RY /
RECY
CLIN
G
SERV
ICES
INFR
ASTRU
CTU
RE
SOLU
TION
SDATA
CEN
TER
HARD
WAR
E &
SOFT
WAR
EEND USER
COM
PUTING
REGULATORY
& INDUSTRY
LEADERSHIP
REDUCE RECYCLERENEW
DELL’S COMMITMENT : > MINIMIZE DIRECT IMPACT /
CARBON NEUTRALITY
> EMPOWER OUR CUSTOMERS TO TAKE ACTION
> ENABLE A LOW CARBON ECONOMY
DELL : LIFECYCLE APPROACH TO GREEN
DELL CONFIDENTIAL
4
STAGE 1: PRODUCT CONCEPT &
DESIGN
STAGE 2: MANUFACTURING
& OPERATIONS
STAGE 3: CUSTOMER
EXPERIENCE
STAGE 4: ASSET RECOVERY & RECYCLING
• Design out restricted materials
• Design for product energy efficiency, upgradeability and recyclability
• Incorporate Eco-label standards, engage in global standards
• Minimize factory energy use, air emissions, water use and solid wastes
• Utilize recycled paper and other materials
• Purchase renewable energy, Offset as needed
• Reduce transportation energy use
• Minimize packaging, Use recycled paper and packaging materials
• Provide customer carbon offset option for their IT equipment
• Provide product recovery programs globally
• Collect and recycle products worldwide
• Ensure integrity of recycling partners
CUSTOMERS ARE EXPERIENCING ENERGY RELATED ISSUES
DELL CONFIDENTIAL 5
ENERGY COSTS RISING
DRAMATICALLY
PERFORMANCE DEMANDS INCREASING
UNNECESSARY ENERGY USE / EXPENSE
POWER LIMITATIONS
COOLING MAXING OUT
HOTSPOTS
SPACE AT A PREMIUM
REGULATORY / LEGISLATIVE PRESSURES
STEPS TO REDUCING GHG
1. REDUCE DIRECT EMISSIONS
2. MOVE TO RENEWABLE ENERGY SOURCES
3. OFFSET REMAINING EMISSIONS
6
DELL CONFIDENTIAL 7
DELL PROVIDES OFFSETS FOR IT RELATED CARBON EMISSIONS
100 percent of contributions go toward tree-planting efforts
Dell partners with The Conservation Fund and Carbonfund.org to plant trees in sustainably managed reforestation projects
PLANT A FOREST FOR ME Globally available Send inquiry to [email protected]
PLANT A TREE FOR ME : Global roll-out in progress Consumers: US, Canada, EMEA Commercial customers: US ……Continuing to add other regions
Together we will make a world of difference.
ASSET RECOVERY SERVICES : PROPER DISPOSITION FOR RETIRED IT EQUIPMENT
8
•Audit•Pack•Planning
•Data destruction• Sort and Refurbishment•Asset tag removal•Detailed Reporting
3 DISPOSITIONOPTIONS
PICKUP, SORTING, & DATA DESTRUCTION2ASSET REMOVAL
& LOGISTICS1
• Stringent controls over environmental liability and data security• Detailed partner process audits, including downstream channels• Maximized residual value
• Flexible disposition options: remarketing, donation, recycling, destruction
Resale
Recycling
Donation
Lease Return
Employee Purchase
PROMOTING RESPONSIBLE GREEN I.T. THROUGH POLICIESKey elements to successful e-waste management frame :
“SHARED responsibilities”
: ManufacturersManufacturers - Individual Producer Responsibility - Convenient to Consumers - Managing End-Of-Life products - Managing Recyclers /Environmental partners
: Government - Education & driving awareness of collection sites. - Information disesemination - Transparency- Reporting
: Consumers / customers - Accountability & Responsibility to clean Data before send to
recyclers. - To be Educated and encourage info sharing on recycling. - To learn about the collection sites and send to responsible
recyclers.
DELL GREEN INFORMATION RESOURCES
INDUSTRY ORGANIZATIONS: www.climatesaverscomputing.org www.greengrid.org www.epeat.net www.energystar.gov
DELL WEBSITES: www.dell.com/hiddendata center www.dell.com/earth www.dell.com/energy www.dell.com/plantatree www.dell.com/plantaforest www.dell.com/sustainabilityreport www.regeneration.org
DELL WHITEPAPERS / CASE STUDIES: http://www.dell.com/downloads/global/services/liebert_
white_paper.pdf http://www.dell.com/downloads/global/products/pedge/
en/enrg_smrt_perf_brief.pdf http://www.dell.com/content/topics/global.aspx/casest
udies/en/us/us/fy2008_q3_id688?c=us&cs=555&l=en&s=biz
OTHER: Energy Smart product brochure:
http://www.dell.com/downloads/global/products/pedge/en/family_brochure_energy_eff.pdf
Energy Smart performance brief: http://www.dell.com/downloads/global/products/pedge/en/enrg_smrt_perf_brief.pdf
Dell M-Series Blade performance brief: http://www.dell.com/downloads/global/products/pedge/en/pe_blad
es_specjbb2005.pdf Data Center Challenges:
http://www.dell.com/downloads/global/products/pedge/en/enrg_smrt_data_cntr.pdf
Dell / EPEAT information: http://www.dell.com/content/topics/global.aspx/corp/environment/en/epeat?c=us&l=en&s=gen
Dell / Energy Star 4.0 brochure: http://www.dell.com/downloads/global/products/optix/en/Dell_EnergyStar_4-0_Primer.pdf
CPA report: http://www.cleanproduction.org/library/CPA-HealthyBusiness-1.pdf AMR Research: http://www.amrresearch.com/Content/View.asp?pmillid=21021 Roberts Research: http://www.roberts.cmc.edu/psi/PDF/computeroffice2007.pdf
DELL CONFIDENTIAL 10
DELL CONFIDENTIAL 11
Thank You !!
FOR INTERNAL AND EXTERNAL USE
