Upload
komodo-pr
View
162
Download
0
Tags:
Embed Size (px)
Citation preview
THE CHALLENGENever one to shy away from a good challenge, we were asked to launch a completely new service, Spinvox - the world’s first voicemail-to-text-service.
The campaign needed to educate audiences and drive take-up of the SpinVox service among mobile users, retailers, distributors and businesses.
We got the message.
WHAT WE DID
And devised a corporate programme to drive industry take-up
We created a two pronged approach
We targeted consumers to drive sales
HOW IT WORKED
We set up briefings with key influential ‘gate keepers’ to educate them and get their buy in for this new technology.
We then identified and created award entries for relevant awards, to build credibility...
We also set up an ambassador program and invited journalists to sign up to it.
RESULTS
90 pieces of national and trade coverage SpinVox won ‘Best Innovative Service’ at the Mobile News Awards
Christina Domecq was shortlisted for the ‘Technology Entrepreneur of the Year’ at the UK Technology, Innovation and Growth Awards
SpinVox was named one of the UK’s Top 50 to Watch by Real Business magazine
73 high profile journalists signed up as part of ambassador programme
Over 80% of all consumers who trialled the service went on to sign up
Distribution deals with 3 Mobile, The Carphone Warehouse, The Link, Comet, Hugh Symons and 4u Business were set up
Our PR campaign was such a success we won the CNET Awards
Like what you see?Get in touch with us at:Email: [email protected]: @komodoprTel: +44 207 680 5520