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Move Fast and Break Things was a keynote presented by Amure Pinho at Founders Institute Chile. The keynote was about marketing for startups, and the presentation describes a little part of it, in fact, it shows that we have bigger problems prior to marketing. But when we need to think about it, there are some basic cool stuffs that cannot be forgot and thats what we talk about. Direct, clean, objective shit. When Founders Institute release the video of the presentation I'll add at the end of slides (so it will be a lot easier to understand).
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MOVEFAST ANDBREAKTHINGS
Friday, July 5, 13
We all started with a problem, right?
Friday, July 5, 13
GET OUT THEFUCK*&GBUILDING
We all started with a problem, right?
Friday, July 5, 13
Friday, July 5, 13
VALIDATION
Friday, July 5, 13
VALIDATIONSOLUTION
Friday, July 5, 13
VALIDATIONSOLUTIONMVP
Friday, July 5, 13
VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENT
Friday, July 5, 13
VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENTMETRICS
Friday, July 5, 13
We segmented
our efforts in 4 categories
Friday, July 5, 13
We segmented
our efforts in 4 categories
Early Adopters
Friday, July 5, 13
We segmented
our efforts in 4 categories
Early AdoptersClients
Friday, July 5, 13
We segmented
our efforts in 4 categories
Early AdoptersClientsInvestors
Friday, July 5, 13
We segmented
our efforts in 4 categories
Early AdoptersClientsInvestorsPress
Friday, July 5, 13
Early Adopters
Friday, July 5, 13
Early Adoptersthey didnt bought your mvp
Friday, July 5, 13
share every victory and every challenge, share the dream and vision
Early Adoptersthey didnt bought your mvp
Friday, July 5, 13
share every victory and every challenge, share the dream and vision
Early Adoptersthey didnt bought your mvp
be an anthropologist, discover everything. Dont validate your opinion, validate hipotesys
Friday, July 5, 13
Clients
Friday, July 5, 13
ClientsDont go for acquisition if your product sucks
Friday, July 5, 13
Activation and retention are priorities
ClientsDont go for acquisition if your product sucks
Friday, July 5, 13
Activation and retention are priorities
ClientsDont go for acquisition if your product sucks
Measure what is relevant
Friday, July 5, 13
Activation and retention are priorities
ClientsDont go for acquisition if your product sucks
Measure what is relevantImprove your metrics everytime
Friday, July 5, 13
Activation and retention are priorities
ClientsDont go for acquisition if your product sucks
Measure what is relevantImprove your metrics everytimeKnow where they are and marriage
Friday, July 5, 13
Investors
Friday, July 5, 13
InvestorsSomeday you’ll need them. Dont panic and look busy.
Friday, July 5, 13
Do your “thing” with all of them
InvestorsSomeday you’ll need them. Dont panic and look busy.
Friday, July 5, 13
Do your “thing” with all of them
InvestorsSomeday you’ll need them. Dont panic and look busy.
Always have a deck
Friday, July 5, 13
Do your “thing” with all of them
InvestorsSomeday you’ll need them. Dont panic and look busy.
Always have a deckInvestors love validation>growth
Friday, July 5, 13
Do your “thing” with all of them
InvestorsSomeday you’ll need them. Dont panic and look busy.
Always have a deckInvestors love validation>growthAnswer quick
Friday, July 5, 13
Press
Friday, July 5, 13
PressSounds like investors, but without the money.
Friday, July 5, 13
Create an unique URL for that yoursite/press
PressSounds like investors, but without the money.
Friday, July 5, 13
Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contacts
PressSounds like investors, but without the money.
Friday, July 5, 13
Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contactsPraise them after mentioning you, give them ego, power.
PressSounds like investors, but without the money.
Friday, July 5, 13
HOW TO SPREAD THE WORD?
Friday, July 5, 13
It’s all about Freud
Friday, July 5, 13
REMEMBERTHE TIME YOU WERE A CAVEMAN
Friday, July 5, 13
A good product appeal directly to
people’s primal need for things like:
Friday, July 5, 13
A good product appeal directly to
people’s primal need for things like:
Sex
Friday, July 5, 13
A good product appeal directly to
people’s primal need for things like:
SexPower
Friday, July 5, 13
A good product appeal directly to
people’s primal need for things like:
SexPowerMoney
Friday, July 5, 13
A good product appeal directly to
people’s primal need for things like:
SexPowerMoneyTime*
Friday, July 5, 13
A good product appeal directly to
people’s primal need for things like:
SexPowerMoneyTime**He didnt said this
Friday, July 5, 13
Startup is a marathon. Winners will be the ones that understood the
psychological behavior behind your customers segment.
Users are waiting for products that simplifies and direct them to experiences
with rewards.You give, they give.
Friday, July 5, 13
some cases
Friday, July 5, 13
PitacoFriday, July 5, 13
Friday, July 5, 13
Very short lean cycle so users fell the product improvement
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old ones
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing page
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is God
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.
Friday, July 5, 13
Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.USE PUSHs.
Friday, July 5, 13
DujourFriday, July 5, 13
Friday, July 5, 13
An amazing early adopters case
Friday, July 5, 13
An amazing early adopters caseBe an anthropologist, live the problem
Friday, July 5, 13
An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)
Friday, July 5, 13
An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)
Be where your customer lives (widget, landing, trendsetters, events)
Friday, July 5, 13
An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)
Be where your customer lives (widget, landing, trendsetters, events)
Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)
Friday, July 5, 13
An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)
Be where your customer lives (widget, landing, trendsetters, events)
Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)Hunt for influencers ( with the first celebs, the viral loop started)
Friday, July 5, 13
DONE IS BETTER THAN
PERFECT
Friday, July 5, 13
obrigado
Friday, July 5, 13