mom's are the key decision makers for important purchases for their families

85%of all consumer purchases for

their family

moms make

many moms shop online to save time and money

things moms shop for online

35% 50% 29% 23%

clothes toys music e-books

70%of mothers use smartphones or tablets to shop of moms say the devices

account for nearly half of their shopping

time or more

1/3

most important factors when making a purchase decision

shopping for the holidays

coupons

the online store

47.4% 24% 16.7%

reviewsfrom other moms

convenience promotions/discounts

of mothers say they are responsible for making

of all holiday gift purchases75%

71% 1/3

60%

of mothers plan on doing

of their holiday shopping online

&eCommercemomsthe online shopping habits of the most powerful consumer group

of moms indicated that if they saw a discount from a favorite online retailer, they would make a purchase they may not have otherwise made93%

25% of the moms surveyed indicated they would visit the same online retailer 6 times or more before making a purchase

Sources:http://www.mediapost.com/publications/article/170413/marketing-to-women-30-stats-to-know.htmlhttp://www.nielsen.com/us/en/insights/news/2012/digital-lives-of-american-moms.htmlhttp://www.screenpages.com/blog/ecommerce-statistics/how-mothers-shop-online-statisticshttp://www.marketwired.com/press-release/Holiday-Shopping-Study-Shows-That-Moms-Will-Buy-More-if-Presented-With-Discounts-1853432.html

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