13
Tuesday, 10 January 12

Mont Blanc

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Mont Blanc

Tuesday, 10 January 12

Page 2: Mont Blanc

Brief

Show the beauty of craftsmanship and elegance thatthe Meisterstuck from Montblanc has.

Tuesday, 10 January 12

Page 3: Mont Blanc

Problem

People tend to not care much about what penthey use when putting down their signatures.

Putting down your signature is the momentthat you’ve decided on something important,no matter how big or small.

Tuesday, 10 January 12

Page 4: Mont Blanc

Insight

Many have got dreams and aspiration to be orown the very best.

They don’t realise how every single thing thatthey do contributes to their achievements.

Tuesday, 10 January 12

Page 5: Mont Blanc

Direct Mail

Outside Inside

Tuesday, 10 January 12

Page 6: Mont Blanc

Tuesday, 10 January 12

Page 7: Mont Blanc

Tuesday, 10 January 12

Page 8: Mont Blanc

Print

Tuesday, 10 January 12

Page 9: Mont Blanc

Tuesday, 10 January 12

Page 10: Mont Blanc

Online

Users either arrive viathe DM sent to them or through the print ad.

Tuesday, 10 January 12

Page 11: Mont Blanc

Users then are treated toan AR video from the DM.

Users are then given a brief showcase of how these pen drawings are beautifully done.

Tuesday, 10 January 12

Page 12: Mont Blanc

Users are then asked to upload their signature and a short statement of their dreams/aspirations.

3 most voted signatures/dreams would have their wishes fulfilled.

Tuesday, 10 January 12

Page 13: Mont Blanc

Ambient

Public are invited to put their signatures down on the board.

Most beautiful signature would be featured on Montblanc’s monthly magazine and in-store.

Tuesday, 10 January 12