Monetizing PaaS and Implementation Models

Sachin Sancheti

Principal Architect – Windows Azure13-Apr-2012

IT Responsibility Matrix

Collaboration, Research,

Process Optimization

New Markets,New Business

Models,New Cost Models

Keep the lights on, Maintenance, Infrastructure Optimization

Global Access,Device Integration,Disaster Recovery

Demands,Competitions,

Innovation,Time to Market

Vis

ion

Scope

Stra

teg

ic

Tactic

al

Internal External

Monetization

• Give me more for less• Innovation is not a choice• Keep up the business growth• Cost - Reduction and Optimum

utilization• Competition and Time to Market • Operational Challenges

Challenges and Trends

New Business Models

New way of

operating

Better Online

Experience

“Cloud”• Cloud: on-demand, scalable, multi-tenant, self-

service compute and storage resources

TimeD

em

an

d

Cloud Provisioning

CapacityDemand

Time

Dem

an

d

Server Provisioning

Cloud Workload Patterns

On off

Usage

Com

pu

te

Time

Average

Inactivity

Period

On and Off

• On & off workloads (e.g. batch job)• Over provisioned capacity is wasted • Time to market can be cumbersome

Com

pu

te

Time

Unpredictable Bursting

Average Usage

• Unexpected/unplanned peak in demand • Sudden spike impacts performance • Can’t over provision for extreme

cases

Average Usage

Com

pu

te

Time

Growing Fast

• Successful services needs to grow/scale • Keeping up w/ growth is big IT

challenge • Complex lead time for deployment

Com

pu

te

Time

Average Usage

Predictable Bursting“

• Services with micro seasonality trends • Peaks due to periodic increased

demand• IT complexity and wasted capacity

Application and Data

The main focus for IT is Application and Data everything else are just enablers.

Cloud Computing TaxonomyThe Windows Azure Platform fits here

Traditional IT

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You m

anage

IaaS

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Managed b

y v

endor

You m

anage

You m

anage PaaS

Managed b

y v

endorStorage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

SaaS

Managed b

y v

endor

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Higher Cost, Less Agility Lower Cost, Agile

Second largest Nuclear Power

Generator

Monetization - Implementation Models

8

ISVs targeting new customer markets through SaaSSolution

• Develop the multi-tenant SaaS solution on Azure• Manage and operate• Business consulting - licensing, pricing

SaaS

Gather data from multiple sources at a central location to enable decision makingSolution

• Azure as a “data hub”• Provide real time data to drive decision making, thereby resulting in operational

efficiency improvement

Data Hub

A disaster response system with humongous scale in the wake of a disaster Solution

• Identified an open-source CMS (Umbraco).• Extended CMS’ functionality to auto-provision & auto-scale• Minimal cost during peaceful times. Ability to scale within minutes, when needed

Disaster Response

Compress time to run complex data intensive operationsSolution

• Utilized Azure storage for input and output files• Integration with on-premise systems• Cost saving of over 50% in 3 months

High Compute

Infrastructure to onboard partnersSolution

• Partner portal site on Azure providing the ability to handle heavy traffic (predictable burst) & high compute in the cloud with permanent data storage on-premise

• Developed SDKs for multiple products to enable partners to develop applications on Azure

Partner Platforms

Seasonal + unpredictable spikes in traffic & bandwidthSolution:

• Home page on Azure. On-demand provisioning of compute instances• Hybrid Azure to handle peak capacity.

Burst for Online

Depth Of Experience Across Verticals

SAAS

DATA HUB

SURGE

COMPUTE

MOBILE

MANUFACTURING

HEALTHCARE

FINSERV RETAIL ONLINEENERGY / UTILITY

EDUCATION

Azure Adoption Cycle

ADITI/CUMULUX

ADITI/CUMULUX

• CUSTOMER PILOTS

• MARKETING • OFFERS &

PRICING• SEO/SCM

STRATEGY

BUSINESS

• ASSESS VIABILITY

• FINANCIAL MODELS

• DIGITAL MARKETING STRATEGY

• ONBOARDING• BILLING • SELF CARE• REV REC.

• SALES MODEL• ACCOUNTING

• SAAS BUSINESS STRATEGY

• TARGET MARKET ANALYSIS

• PAAS VS. IAAS

• PUBLIC VS. PRIVATE

• AWS VS. AZURE

• SOLUTION SELECTION

• WORKLOADS • NEW VS OLD

• ECONOMICS: COST, NPV, TCO

• POC, SCALABILITY

• PATTERNS • WEB SERVICES• MODERNIZE

STACK

• MONITOR • MANAGE • SCALE• PRODUCTION

• ARCHITECTURE & ROADMAP

• MULTI TENANCY

• HYBRID • SOMETIMES

CLOUD

TECHNOLOGY

10

Common Concerns?• Security Aspects• Physical• Application• Data

• Compliances• Windows Azure• Windows Azure ISO 27001 Certification • E.U. Data Protection Directive within ISO/IEC

27001:2005 • Trusted Data Services – Coming Soon

Thanks