Intégrer son site dans sa « Stratégie Facebook »

• OpenGraphy• Rappel du Contexte• La socialisation de sites web• Social graph et Open graph• Plugin sociaux• Actions personnalisées• Sponsored stories

Concrètement on parle de quoi ce soir ?

About us...

We are Preferred Marketing Developer

“What separates a Preferred Marketing Developer (PMD) from most other development firms is the ability to understand social mechanics and technical possibilities on Platform” Facebook developer Blog

Only 230 Facebook agencies in the world have joined the Facebook PMD Program... Out of 2,5 million Facebook developers connected to the Facebook platform.

OpenGraphy is the only PMD in Belgium

Conférencier dans les événements FacebookOfficiels pour journalistes et développeurs.

09/2011 – Mark Zuckerberg CEO & OG App

Les références de Facebook…

• Visibilité sur Facebook• Visites depuis Facebook• Interactions sociales• Actions personnalisées• Utilisateurs enregistrés

La socialisation ?

Rendre son site social…Améliorer ses KPIs sociaux !

• Visibilité sur Facebook - IMPRESSIONS• Visites depuis Facebook - CLICKS• Interactions sociales - LIKES / COMMENTS• Actions personnalisées – WATCH / READ• Utilisateurs enregistrés – APP USERS

Socials Metrics

Visibilité sur Facebook Visites depuis Facebook Interactions socialesActions personnaliséesUtilisateurs enregistrés

CTR

FEEDBACK

ACTION RATE

AUTH DIALOG CONVERSION

Taux à suivre…

Avant 2011…

Votre stratégie aujourd’hui en 2012 !

OPEN GRAPH+ PLUGINS+ ACTIONS

Votre site

RICH OBJECTS

WEBSITEPAGES

WEB INDEX

SOCIAL GRAPH

SPIDERS &

LINKS

USERS &

Actions

Concepts fondamentaux

OPEN GRAPH PAGES

ADVERTISING

SOCIAL ADSPAID TRAFFIC

SEND UPDATES

ADMIN PAGESSTATISTIC

S

FACEBOOK INSIGHTS

INTERACTIONS

SOCIAL PLUGIN

KNOWLEDGE

PUBLIC INFO ACCESS

OG tags + SP converts webpages into Facebook Pages

SOCIAL

OG tags+Fb

Connect NEWSFEED

FRIENDS HISTORY

USER HISTORY

TIMELINESOCIAL TRACKIN

G

PROPRIETARY INSIGHTS

ACTIONS

Custom buttons

KNOWLEDGE

User data collection

OG tags + FB Connect create your proprietary Social Graph and a real social experience for your visitors

SOCIALBY DESIGN

Example : “Social APP = OG + SP + FB CONNECT”

Interactions create stories on FB

Actions create agregations on FB

OPEN GRAPH PAGES

ADVERTISING

SOCIAL ADSPAID TRAFFIC

SEND UPDATES

ADMIN PAGES

STATISTICS

FACEBOOK INSIGHTS

INTERACTIONS

SOCIAL PLUGIN

KNOWLEDGE

PUBLIC INFO ACCESS

Interactions activate ghost pages for admins

You can use them to publish messages

And sponsor the stories generated via socialization…

Then, enjoy your growth on Facebook insights

FACEBOOK INSIGHTS

And impact your FB PAGE with TOP LIKES Widgets to maximize interactions

FACEBOOK INSIGHTS

Impact also your website with related top likes widgets

Références…

Like us on Facebook !

OpenGraphy : tools and solutions to succeed in your « on-site » Social Marketing strategy.

Get the Pro version of OpenGraphy.com First All-in-one SMO tool for websites:OPEN GRAPH – ANALYTICS – SOCIAL PLUGINS – MULTIPUBLISHING - ADVERTISING

www.opengraphy.com/contact

Antoine Gounel |CEO & FounderFacebook.com/antoineogOn Twitter @antoineOG

Yves Vandeuren | Bizz Dev. BelgiumFacebook.com/yvandeurenOn Twitter @yvandeuren