CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 1

Mondelēz International Meets Regulatory Deadline and Then Some…

Challenge

Today’s consumers expect limitless

access to product information, in order to

make informed lifestyle-based purchase

decisions for themselves and their families.

The need to make product information

transparent – such as allergens,

nutritionals and ethical sourcing – from

food manufacturers to consumers is

rapidly escalating. Health organizations,

manufacturers, retailers and governmental

agencies are working together to provide

the needed information to consumers, on a

global basis.

To deliver on the promise of transparency,

manufacturers of consumer products must

have a continuous product information

management capability. In addition, they

must find efficient methods of distribution,

both internally and externally, to ensure

that all consumers and stakeholders of

product information have the right data

at the right time, in a compliant format

– accurate and current. Without such

control and governance over the product

attributes required to deliver a transparent

product experience, manufacturers are

facing potential adverse impacts, in

the form of diminished brand loyalty,

regulatory fines and associated impact

on profitability.

Like other global brands, Mondelēz

International came to a cross-roads that

many of their peers in the retail industry

are facing today: How best to aggregate

and distribute trusted product information

to stakeholders globally? To increase the

complexity of the challenge, stakeholders

needing visibility to Mondelēz International

product information are typically varied

in size, technical sophistication and

geographical location.

In the last two years, the recent European

Union Food Regulation EU-1169/2011

(EU-1169) provided a compelling

event-based impetus for Mondelēz

International to evaluate solutions to

meet the regulatory requirements and

springboard into addressing product

information transparency on a global

basis. The regulation held serious potential

negative impacts upon sales and ability

to trade in certain geographies. Mondelēz

International has approximately 26

geographic target markets governed by

the EU-1169 regulation; however Mondelēz

International utilizes a central data model

via enterprise resource planning (ERP) for

product & item information aggregation

and storage.

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CASE STUDY

CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 2

Where to Start?

Mondelēz International sought a solution

that would make consumer-level product

information available to non-sophisticated

customers/consumers, while leveraging

their existing investments and processes

relative to the Global Data Synchronization

Network® (GDSN™). Large volume data

transfer processes were already in place

but were focused predominantly on large

retailers and customers.

Mondelēz International realized that it

would not be cost-effective to provide

country-specific solutions given the

large number of countries impacted

by compliance with EU-1169. Therefore,

they decided to establish a simple single

solution across all markets, inclusive of

multi-language capabilities needed within

those markets.

Mondelēz envisioned a single global

process for product information and

content distribution to not only address

compliance with regulations like EU-1169,

but also to meet the increasing needs

of mobile and electronic commerce

channels, supply chain efficiency initiatives

and consumer-driven data demands.

They required a simple interface that

stakeholders could utilize to obtain

information for individual products or small

groups of items – on an on-demand basis.

Solution

As an existing customer of 1WorldSync

and user of the 1WorldSync platform for

the exchange of product information,

Mondelēz International partnered with

1WorldSync again, to address this need for

compliance and multi-channel commerce

data on a global scale. Retailers, agencies

and 3rd party application providers

access data from Mondelēz International

via several different access points. The

solution needed to work in over 26 target

markets with users of varying degrees

of accessibility. Mondelēz International

defined four types of users:

1. GDSN-enabled retailers for high

volume data transfer

2. Semi-technical...mid-tier retailers

3. Low/No-tech retailers

4. Consumers

The 1WorldSync solution provides a

tiered approach to enable content

distribution to each type of user.

Mondelēz International continues to

use 1WorldSync GDSN capabilities as

a certified data pool, while broadening

adoption to 1WorldSync’s on-demand API

and web-based catalog capabilities.

For low-tech retailers and consumers,

1WorldSync created a Mondelēz

International-branded eCatalog portal.

This web-based catalog, includes item/

consumer level product information

searchable from a browser user interface.

Product information may be downloaded

from the eCatalog into a spreadsheet. The

eCatalog currently supports 26 languages

and may expand to include any language

needed to meet global compliance and

distribution for Mondelēz International.

1WorldSync multi-channel solutions enable

Mondelēz International to continuously

address customer, government and

industry mandates associated with product

information and content, while efficiently

distributing the product information

seamlessly across global channels.

1WorldSync capabilities include ready-to-

use compliance solutions for current and

future regulatory mandates similar to the

EU-1169 food regulation.

Mondelēz International took full advantage

of key 1WorldSync solutions to enable its

transparency and eCommerce distribution

initiatives, including:

• 1WorldSync Multi-Channel Catalog:

A cloud-based intelligent product

catalog solution that can act as

the single source of all the product

data, information and digital content

businesses need to aggregate to

conduct commerce, across multiple

channels. Ready for distribution,

the catalog enables setup and

maintenance of product information

in a single profile, to satisfy the needs

of many customers, trading partners,

or internal stakeholders: store once,

distribute to many.

• 1WorldSync Product Information

Distribution: Efficient product content

distribution of product information,

data and digital content, using

any-to-any product integration

approach that allows exchange of

product information to suit the needs

of customers and other 3rd party

recipients. The solution includes:

publication/subscription distribution

via 1WorldSync’s certified GDSN®

Source Datapool, direct distribution to

private portals, and the option to offer

on-demand access to product content,

via a restful API or discoverable,

searchable GUI.

Benefits

In addition to helping Mondelēz

International meet global compliance

with the EU-1169 regulation, the solution

provided by 1WorldSync meets the

overall goals established by Mondelēz

International to utilize a single, global

solution across all markets. Demonstrable

benefits include:

1. Global consistency of product data

internally by Mondelēz International

business units and externally by

customers and consumers;

2. Reduced time and internal costs

of sourcing information required

to address global regulatory and

eCommerce product attributes;

3. Limited additional investment

by Mondelēz International,

over and above the established

1WorldSync data pool, and reduced

development costs to zero for the

Mondelēz International team, due

to hosted cloud-based 1WorldSync

solution; and

4. Reduced cost and complexity of

needing multiple touch points for

Mondelēz International customers,

as Mondelēz International

consolidates where product

information content already resides.

Moving Forward: The Rollout and Mass Adoption

Together, Mondelēz International and

1WorldSync defined three phases for

global product information and content

distribution. The goal of phase 1 was to

ensure compliance with the EU-1169 food

regulation. For this phase, all 1WorldSync

distribution solution capabilities were

ready by December 2014. Mondelēz

CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 3

“It was a huge benefit to partner

with 1WorldSync. Mondelez

International focused on readying

content, while 1WorldSync focused

on multi-modal distribution of

current and consistent digital

content across all three channels of

retailers/customers/consumers.”

LESLIE HENDERSON IS LEAD,

GLOBAL DATA SYNCHRONIZATION, MONDELĒZ INTERNATIONAL

International product information was

available to retailers in impacted markets

via application programming interfaces

(API), web-based catalog user interface

and GDSN.

Initially, the quickest form of adoption by

retailers has been through the eCatalog

portal using spreadsheet download

capabilities. Currently, the entire global

product set in Europe, approximately

35,000 products, are available via

1WorldSync Catalog1 in 100% of product

categories. The number of items represents

half of the global product set.

The next phase of deployment will

be by Mondelēz International brand-

owned websites. Essentially, Mondelēz

International will act as a source and

recipient of their own data. Currently,

Mondelēz International’s Tassimo brand

utilizes 1WorldSync’s Multi-Channel

Catalog as the single, aggregated source

of product information for their Tassimo

brand website. Mondelēz International

has found that simple on-demand

APIs are more appealing for internal

brands to use as a single source of

easily-accessible, aggregated product

information for Mondelēz International.

Additional Mondelēz International brands,

internationally, will adopt the same

approach throughout 2015.

Future phases will include the addition

of images and other digital assets by

Mondelēz International, and the eventual

consolidation of consumer-facing

content globally. Mondelēz International

envisions 1WorldSync’s Multi-Channel

Catalog and its integrated digital asset

management capabilities as the delivery

mechanism and go-to source for global

product information requests. This applies

internally within Mondelēz International

and externally by customers, consumers

or 3rd party application providers. In this

way, Mondelēz International will provide

consistent, trusted brand-owner product

information to the world, via a single

connection point.

Compliance is Just the Beginning

Mondelēz International embarked on the

path to address a pressing regulatory

mandate (EU-1169) and continues to

evolve their story to bring value to

customers and consumers using robust

content, delivered on a global scale in

an efficient and effective manner. The

1WorldSync and Mondelēz International

partnership leverages a data and content

distribution model to provide product

information visibility and transparency

on a global scale.

CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 4

“In order to achieve compliance

with the EU food regulation, our

company needed to provide product

information in 26 markets and

chose to leverage our partnership

with 1WorldSync by building on

our existing investment in our

global GDSN capabilities.

Furthermore, this enables us to

meet the growing needs of

information to consumers globally.”

TINA RYDENDAHL, MANAGER INTERGRATED SUPPLY

CHAIN MASTER DATA EUROPE MONDELĒZ INTERNATIONAL

About Mondelez International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse,

with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries,

Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee

and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco

biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs

coffee and Tang powdered beverages. Mondelēz International is a proud member

of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.

Visit www.Mondelēzinternational.com or follow on Twitter at www.twitter.com/MDLZ

About 1WorldSync

With more than 16,000 customers across 54 countries, 1WorldSync is the leading

product information network and data pool solutions provider, certified within GS1

Global Data Synchronization NetworkTM (GDSN®). 1WorldSync solutions and services

enable businesses to exchange product information across their buy and sell side

trading partner communities, via a single cloud based platform – with solutions including

Supply Chain Enablement, Product Risk & Compliance, and Omni-Channel Commerce.

1WorldSync is jointly owned by the member organizations of GS1 Germany and GS1

US. GS1 is the preeminent organization for the development of global standards, for

identifying, capturing, and sharing product information. www.1worldsync.com

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CONNECTING TRUSTED PRODUCT DATA EVERYWHERE

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