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February, 2014

Mondelez diji-touch Interactive Vending Machines

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Presented by Michael Miller, Director of Marketing Foodservice at Mondelez International. diji•touch was born when a 46” LCD touch screen met a not-so-ordinary vending machine and the interactive vending machines are situated in hospitals, universities and transit locations - all experiencing high traffic, high repeat visit frequency and high dwell time. diji•touch interactive vending machines are powered by BroadSign digital signage software.

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  • 1. February, 2014

2. 2 3. a magical marketing machine dijitouch was born when a 46 LCD touch screen met a not-so-ordinary vending machine3 4. meet dijitouchdiji is the perfect marketing storm of consumer engagement at the point of consumptiondigital OOHpoint of purchase interactive4 5. dijitouch in actiona5 6. the channel6 7. vending is just the beginning attention-grabbing industrial design mesmerizing HD motion graphics interactive touchscreen, kinect motion sensors, and NFC reader3D views of packaging, ingredients, and nutrition facts7 8. we didnt put diji just anywhere we approached machine placement strategically, identifying 3 prime location typeshospitaluniversitiestransithigh traffic high repeat visit frequency high dwell time8 9. the opportunity9 10. diji shows offa10 11. more engagement with your brandno other marketing channel invites more interaction at point of purchase11 12. branding from hey, you to thank you12 13. advanced interactioncadbury brought the kinect camera and gamified sampling together13 14. the dijitouch network understands marketing challenges and offers never-before-seen solutions sales22%who spent time in area of diji machine made a purchaseperception60%believe the presence of diji improves their perception of a venuead lift*Source: Nielsen DIJI TOUCH RESEARCH FINDINGS, Beta Test Boston Market **Source: diji-touch proprietary research, Beta Test Boston Market3Xsales increase when ad running for specific product**14 15. innovation with accountabilitydijitouch offers analytics that traditional digital out-of-home doesntkey metricdoohdiji touchdemographics impression delivery user interactionsEndemic Advertisinggeneral purchase impact promotional results brand perception/ favorability direct sales impact competitor sales payment reference15 16. the future16 17. an unstoppable engineheres a glimpse of the next evolution of dijitouch marketing and technology sampling / couponingwinter 2014global expansionspring 2015summer 2015mobileloyaltysocialgaming201617 18. powerful partnershipstop tier partners will fuel the networks continued growth and success18 19. Mike Miller Marketing Director Foodservice/Vending E: [email protected] P: (973) 503-2389thank you 19