Upload
skosloff
View
799
Download
0
Embed Size (px)
DESCRIPTION
MobiWeb Power Point Presentation
Citation preview
Business Partner Presentation
MobiWeb®
July, 2010
Agenda
General Company Overview
Market Opportunity
The Problem we Solve
Offerings Available
Benefit of Offerings
Competitive Differentiation
The Results of what we do
Company Overhead & Costs
Revenue Expectations
Requirements from Lavidge
MobiWeb®
The MobiWeb® Team & Advisory Board
Tom PeifferChief Technology
Officer
Mark HarshbargerChief Financial Officer
Sandy KosloffFounder, CEO
Jim MyersFounded Tech Company & merged
w/Bell South for $750M
Lattie CoorRetired Pres. ASU
Dale JensenFormer General Partner
Phoenix Suns & Arizona Diamondbacks
Nancy ParisVP, Strategic Alliances
Picture not
available
Who is MobiWeb®?
A Mobile Marketing Company…
that partners with organizations & individuals who are challenged with engaging their
audience in an interactive manner through mobile devices.
MobiWeb®
What We Do
www.mobiweb.mobi
Create Interactive Mobile Directories…
together with…
Custom ‘Made for Mobile’ Interactive Websites
that help businesses…
a) Get found faster and connect to audiences quicker b) Engage users with an easy to read, easy to navigate platformc) Create revenue via mobile advertising & mobile commerce
d) Create a positive brand experience on the mobile internet
Who We Do It For
Getting found quickly from a web-enabled cell phone Users having difficulty accessing, reading, or
navigating a ‘primary’ website from a web-enabled cell phone.
Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotional campaign
Mobile site being noticed by right audience at right time
Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide
Long wait times to launch ‘short-term’ mobile ad/promotional campaigns
Mobile users unable to reach a representative easily Mobile users unable to access surveys & provide
feedback Driving revenue with mobile commerce solutions Accessing mobile marketing expertise that can design
& execute a proven ‘user-friendly’ mobile experience
Businesses
Individuals
Challenged with…
Current Target Market
• Restaurant Chains
• Entertainers - solo artist, actor/actress, bands, groups
• Sport Celebrities
• Personal Promotions
• High-Profile Personalities
• Solo Entrepreneurs
• Charitable Organizations
• Professional Organizations
MobiWeb®
Company Objectives
Raise $1.5M ($500K immediate) with private investors
Design/build-out 2 mobile websites – mobiweb.mobi/mobidirectory
Develop primary website (online solution)
Marketing development & product launch (positioning/branding)
Seek ‘partner’ for front-end/back-end delivery/ops ( based on delivery & ability)
Resources for R&D/Competitive Analysis
Immediate expenses; development/delivery/legal/consultants
Structure equity program for business advisors
Seek additional capital ( $2-3M by 2012) with private investors
Sell up to 49% to a strategic partner (hand-off to a major player)
Short Term -2010 Long Term – 3 year
The Market Opportunity
Mobile Web access will surpass traditional PC access by… 2013
Gartner Research 2010
MobiWeb®
What Google is Saying About the Mobile Web
"We think there is the potential to actually make this Mobile Web better than the PC Web.”
Jonathan Rosenberg SVP, Google Product Management
January 22nd, 2010
.
“…people are moving to data-friendly mobile devices very quickly, with search traffic growing quite a bit faster than on PCs
Google CEO Eric SchmidtJanuary 22nd, 2010
Mobile Matures as a Marketing Medium
The Reality
With 110 Billion websites worldwide…
less than 1% can be easily read and navigated on a cell phone screen
Quantcast 2010
MobiWeb®
Impact on End-Users
• 2 out of 3 encounter problems accessing the mobile web
• 75% cite low load times
• 51% complain site content is incorrectly sized for the device screen
• 80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PC
Survey by Telecom 2009
MobiWeb®
What’s the Problem?
Accessing too much content causes mobile network congestion.
Data-intensive websites take a long time to download
Mobile phones can’t handle all data from standard websites
What’s the Problem?
Creates poor experiences
and…
negative associations with
brands.
MobiWeb®
The Problem We Solve
Mobile Website ‘Engagement’ Failure
MobiWeb®
The Solution
that engages your audience with the ability to…
Relevant Information on Larger Screen Web-Enabled Phones
A ‘Made for Mobile’ Marketing Package
• Find • Access • Read • Navigate
The Mobile Marketing Package
MobiDirectory® To Get Found
MobiWeb® To Attract, Engage, & Retain
Positive ExperienceWith Company Brand
Competitive Advantage
MobiDirectory®
To Get Found
• Finds only ‘user friendly’ mobile websites
• Easy connect from MobiWeb® toMobiWeb®
To Search:
• Click on ‘Search’
• Scroll down alpha order or search by category
MobiDirectory®
To Get Found
Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)
www.MobiDirectory.net
4 ‘Get Found’ Mobile Marketing Options
‘Personal’ Mobile Website
Custom ‘Business’ Mobile Website
Semi-Custom ‘Business’ Mobile Website
Option 1
Option 3
Option 4
Basic Listing Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobiwww.mobiweb.mobi/blog602.820.1300
Option 2
Option 1: Basic MobiDirectory® Listing
Sign-up from cell phone
Go to MobiDirectory.net
You’re listed
Users click for Quick Connect
Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255
www.mobiweb.mobi
602.820.1300
Sign-up by Cell
Option 2: Personal MobiWeb®
Personal
• Up to 250 words per tab
• Add a Blog tab ( no additional charge)
Four Tabs/Pages
Add a Customer Survey Tab( extra charge)
Option 3: Semi-Custom MobiWeb®
Business
Three Tabs/Pages
Add a Customer Survey Tab( extra charge)
• Unlimited words per tab
• Add a Blog tab ( no additional charge)
Option 4: Custom MobiWeb®
Business
Multiple Tabs/Pages
Add Custom Features & Multiple Pages
Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)
MobiWeb® Main Page Second Page
Third Page & More…
Site Owner Features: ‘Custom’
Competitive Differentiator
Click Here for Drop Down Menu to access:
• Stored Security Info• Site Analytics• Address Book• Voice Reader
MobiWeb®
All Site Owners Have a ‘Share’ Tab
Share your MobiWeb® with…
• Business contacts• Colleagues• Friends• Family• Social Networks
MobiWeb®
Monetizing Through Sponsorships
Your rotating brand on all
MobiWeb’s
OPTION:Brand visibility differentiator
as specified inpatents-pending
Premium charge for top rotating ad placement
Rotating ads placed at bottom
Anyone who signs up for a MobiWeb® Site
automatically
Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobi602.820.1300MobiWeb®
The MobiWeb® iconwill appear under listing for a ‘quick
connect’ to your MobiWeb® site
receives a ‘Basic MobiDirectory® Listing’
Mobile Marketing ‘Package’ Pricing
BusinessCustom
$995 per tab; includes 1 yr hosting with
acceptance of sponsor ads/banners; unlimited
pages & content; custom look; 12 changes
per yr
$399 yearly; includes 1 yr hosting with acceptance of
sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr
FREE; basic listing with simple contact info; listing automatically
included with Personal, Semi-Custom & Custom
sites
American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000Fax: (202) 303 [email protected]
Basic Listing Personal Business
Semi-Custom
$99 yearly; includes 1 yr. hosting; set-up and design fee included;
personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited
content; 12 changes per yr
Mobile Marketing is a set of practices that enables organizations to communicate
and engage with their audience in an
interactive and relevant manner through any mobile device or network
Mobile Marketing Definition
Mobile Marketing AssociationNov. 2009
MobiWeb® Marketing Benefits
Attract
Engage Retain
MobiWeb®
• MobiDirectory® SEO • Social Networking• Mobile Advertising• Mobile Commerce
• Customer Surveys• Ad Specials
Attract
MobiDirectory®
MobiWeb®
MaximizeSearch Engine Optimization
Get Found Faster
Attract
Use…
OR
MobiWeb.mobi/quiznoswww.quiznos.com
As a Solo Mini-WebsiteWith Current Web Domain & Attach to Existing Website
MobiWeb®
Attract
,
• Connect your audience with real-time info, anyplace, anytime• See higher click-through rates & engagement
With ‘Special Offers’ tailored to user’s current location
MobiWeb® Site
Engage
Coupons, Specials Promotions
Engage
Up to 2 weeks turnaround (depending on
requirements)
Use for Quick, Short-Term Campaigns
Engage
Visit mobiweb/quiznos
Visit mobiweb/oprah
Visit mobiweb/subway
Visit mobiweb/ces
MobiWeb®
Television Tradeshows/Events
Radio
BillboardsPrint
Internet banners
Visit mobiweb/coleman
Visit mobiweb/quiznos
Use with Traditional Ad Campaigns
Engage
Mobile Commerce Solutions
conduct a credit card transaction…
with a secure single-click
Increase Conversion Rates & Revenue
Engage
Attach your MobiDirectory® or MobiWeb® link to…
Engage
Insert a MobiDirectory® ‘widget’ on your primary site…
View our profile in MobiDirectory®
Users click widget to reach…
your MobiDirectory® Listing
Engage
Add Your Blog to MobiWeb®…
Retain
Gather Important Customer Feedback
Competitive Differentiator
Competitive Differentiation
The MobiWeb® Advantage
10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007)
First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones
Partnership with major Marketing Communication firm(s) that allows
mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions
Offers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-service solution)
Ability to Monetize thru sponsorships (banner space for companies to advertise)
MobiWeb®
This ‘mobile’ website lists other
mobile websites. Hard to
navigate and read from an
iPhone
Comparison
Click here and you get this
Hard to navigate from Home
Page to this page
Comparison
We clicked on all sites listed
here. 60% were NOT mobile friendly even though they
claimed to be the ‘best’
mobile websites in their
category.
This ‘mobile’ website lists other
mobile websites. But, 70% are
hard to navigate and read from
an iPhone
Comparison
MobiWeb® Screens & Lists only discretionary user-friendly mobile sites
Competitive Differentiator
MobiWeb’s Major Business Competitor
Unity Mobile
Mobile Website ‘Engagement’ Failure
Unity Mobile’s messaging never addresses
the Problem that needs to be solved…
Compare …
Typical ‘primary’ website viewed on Mobile MobiWeb® Site
Easy for users to:
• Get connected• Read larger print• Navigate information• Access coupons, specials• Make a purchase• Find a location• Make a reservation• Rate a product or service
Same Small Screen, Different Experience
Hard to Read Small Print
Hard to Connect
Difficult to Navigate
Compare with other ‘Made for Mobile’ Websites…
Easy to Use…Easy to Read interface & navigation
Consistency from site to
site
Competitive Differentiator
MobiWeb® is NOT an App
MobiWeb®
MobiWeb® is a Mini-Website
Server - Based
MobiWeb®
Anyone, can Access Anywhere, Anytime
App Usage Soaring in 2010 Because Businesses want More ‘Standardization’
MobiWeb® will soar because it automatically interfaces with
most web-enabled cell phones
With a MobiWeb®, you can easily move from …
MobiWeb® site to MobiWeb®site
In an app environment, users can’t move consistently from App to App and…
Are Hesitant to exit and move from App to Website
Competitive Differentiator
Challenge with Apps vs Mobile Web Browser
Costly to create a single app
Limited to particular cell phone users, distribution & market size
Requires downloading and installation for users; robs space; needs constant updating and data copying
Only runs on specific cell phone devices
Time intensive to adapt for each smartphone( 5 apps/ 5 phones)
Less expensive; easier to support and maintain
Server-based platform – anyone can access anywhere, anytime; more powerful
No downloads or installation required for users
Can use with PC’s and most web-enabled cell phones
Quick turnaround with no ‘proprietary’ development and additional testing time required.
Apps MobiWeb®
ZD Net, Dec. 2009
• An app can be jarring to take users out to a web browser
• Dissatisfied with waiting three weeks (or longer) to have apps and updates available
• Easier to build and debug. An app requires specialized coding to make native app work properly
Developers are Defecting from Apps…
And Moving to Mobile Web
Case Study: Mobile Site Results vs. Apps
CHALLENGE:
Determine what type of Mobile Ad formats are most effective (January 2010)
ACTION:
• Ran a test campaign with WhitePages.com • Identical ads were placed on WhitePages.com mobile website and its mobile app
RESULT:
• Web banners had a 135% higher CTR than ads on app• Mobile site sold 80% more airline tickets than app
Mobile Web ad formats appear to be more effective than App ad formats
Users were very reluctant to leave app environment
by clicking ad
App Reach is Limited
Competitive Differentiator
Most can’t reach PC’s and are…
Restricted to specific manufacturers
Where’s the Focus in Mobile Marketing?
52 % marketers would focus on Mobile Web site
40 % marketers would focus on mobile app
January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology
company…
Development (because ads/promotions are short-term for most campaigns)
development
Analytics
From Future Marketing Communications/Development Partner
Faster mobile internet engagement
Higher user satisfaction & brand experience
Less expensive to create than app
Reaches critical mass faster with server-based platform
Reaches anyone, anywhere, anytime (not limited to cell phone type)
No downloads or installation required for users.
Quick turn-around time for short-term promotional campaigns
Costs up to 50% less than traditional promotional campaign
Easier to support & maintain than an app
Use with PC’s and most web-enabled cell phones
Drives revenue through mobile commerce
Short-Term Results
Long-Term Results
Increased Traffic & Revenue
MobiWeb Results
2010 Overhead Costs
• R&D• Advertising• PR• Trade Shows• Marketing• Salaries• Fees (legal & consulting)• Admin• Travel & Expenses• Office Equipment• Phone• Benefits• Professional Memberships • Misc.
$1.5M
Requirement from Investors
Revenue Expectations
• Personal site & $99 yearly
• Semi-custom site @399 yearly
• Custom site @ $995 per tab = $5,000 per site
• Premium Rotating Ads/Banners
• Licensing fees once patent approved
Where We Are Now
• 25 MobiDirectory Listings
• No Revenue
• Patents-Pending
Where We Want To Be
2011 How We
Make Money
• 500 Personal @$99 = $49,500
• 5,000 Semi-custom Business @ $399 = $1,995M
• 100 Custom Business @$5,000 = $500K
$2,500,000 Revenue
Requirements from Lavidge
• Tweak Tagline• Identify buyer personas• Competitive Positioning• Corporate Identity• Messaging• Branding• Marketing Collateral• Marketing Campaigns• Trade Shows/Events (if applicable)• Copy/Content writing( share with Nancy)• Testimonials
MobiWeb® Marketing Development
Requirements from Lavidge
• Front & back- end development of existing code(s)
• Design
• Copy/Content writing ( share with Nancy)
• Drag & drop ordering processes
• Develop Mobile search directory
• Rotating ad
• Videos
• SEO & SEM Services
• Social Media
• Blog Posts
• Call-to-Action/Landing pages
• Email Marketing
• Auto response-emails
• “Point and Click” technology as opposed to “drag and drop”
• Dedicated Network Operations Center for Network and Systems Monitoring,
• Proactive Hacker Security Measures
• Loading Storage Solutions
• Technology Implementation and Management
• Paid Search Marketing
• Web Analytics
• Lead Generation, PCI/CISP Compliancy
• Lead Nurturing
• Customer Relationship Management
• Conversion rate optimization link building
Interactive Website Development – 3 sites
MobiWeb® Mobile Site MobiDirectory® Mobile Site MobiWeb® Primary Site
The Clock is Ticking
Thoughts on where
we go from HERE?