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Current trends, practices and solutions for Mobile Business Intelligence : reaching the last mile of BI
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Jean-Michel Franco Innovation and solutions Director
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco
Mobility and
Business Intelligence :
A marriage made in heaven
08h30 - 09h00 Welcome
09h00 - 09h20 Mobility stakes
09h20 - 10h00 Roambi Presentation, and demo
10h00 - 10h15 Mobile BI success factors
where to start ?
10h15 - 10h30 Q&As
Business & Decision is a global
Consulting & Systems Integrator
2012 : 221,9 M€
2
2 500 Employees 16 Countries Multi-Specialist
BI
PM
CRM EIM
E-bus
Unique expertise recognized by leading independent industry analysts
• Business Intelligence & EPM “European Marketscope for BI Services”. Gartner
• Customer Relationship Mgt & MDM “CRM Wordwide Magic Quadrant”. Gartner
• E-Business “Interactive Design Agency Overview, Europe, 2013 ”. Forrester
Business & Decision solutions : mobilizing your
employees, customers and business processes
3
Mobile customer/ consumer
E-business
Social networks
& intranets
Mobile Enterprise
CRM Business
Intelli-gence
Enter-prise
apps (life sciences,
ERP…)
Device Selection
Mobile Device Management
Change Management Prepare
Improve
Innovate
…
Dedicated expertise with
close links with leading
market vendors
Mobility’s revolution is well under way…and
enterprise isn’t a forerunner
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http://fr.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
Mobility : for who? -> Customer facing activities first… but not only
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0 10 20 30 40 50 60
Don't know
Other
Manufacturing
Purchasing
Supply chain
Office of the CxO
Corporate services
R&D
Marketing
Customer Service
Field Services
Sales
What are the key activities targeted for your mobility ?
Sources : Forrester
Sources:
• Dresdner Mobile Business Intelligence
Market Study (11/2012 via RoamBI)
Mobility: why? -> For which applications ?
0 0,5 1 1,5 2 2,5 3 3,5 4
Video conference, chat
Social Networks
ERP
Geo-localisation
Collaborative
CRM
Business Intelligence
Contacts, agenda…
61% Consider Mobile BI Mobile as “critical” or “very important” (vs. 52% in 2010).
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New challenges brought by mobility: multi channel
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Mobile computing provides unique experience and
features
Intimacy
Immediacy
Context aware
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screen size user experience (e.g.: multi touch, swipe…)
security features limitations of hardware resources
The last mile of Business Intelligence
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BI as we want it
BI as we know it
Mobile meets new use cases for Business Intelligence
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• Same contents, but new devices and new places of consumption
Right information to the right one, right time, right place
• A tool to exchange with peers, colleagues, management
Executive dash-boards
• At the store, shop floor, agency, warehouse…
Actionable information, for the field
• For customers, partners… Information as a value add service
Mobile BI : a giant step forward to reach information
management grail
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Information as a value added service: the Fi’Com case
to deliver right financial information to stakeholders
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Com’Fi
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BI as a competitive advantage (or your competitor’s) :
the Mint example ?
http://www.youtube.com/watch?v=rK6WLHNYjwM&feature=player_embedded
What should you expect from a mobile BI platform ?
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Functional coverage
Specialization on mobility
unique features
Adaptive with legacy/future
devices
Adaptive vs. legacy and
future applications
Ready for mass deployment
All in one
• Consumers first
• Packaged information
• Apps, rather than reports
• Rich & interactive user experience • Experience fits to device
• On the fly integration of new releases, features (e.g.: Siri on iOS) and new devices
• Pace of new versions
• Improves rather that replace legacy BI • But without scarifying mobility unique attributes
• Back end performance • Push mode • Security
• An application, rather that a tool suite
Which players on the market?
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Mega vendors
• IBM
• Oracle
• SAP
• (Microsoft ? Sas ?)
« aggregators»
• Roambi (Mellmo)
• myBI (Exxova )
• CXO Cockpit
• Zoom data…
Enterprise BI pure players
• Microstrategy
• Information Builders
• Yellowfin
• Actuate…
Data discovery pure players
• Qlikview
• Tableau
• Tibco/Spotfire
• …
What makes the difference between Mobile BI Solutions
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Web app or native app ?
BI platform or add-on ?
User experience
Speed of development
Frequency of releases
Security management, admins workbench
Advanced features - Offline mode - Navigation - Authoring - Write mode - Alerts
Success factors for Mobile BI
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Executive sponsoring
Clear business stakes
Business case
Available
Data
Integration to the legacy system
Infor-mation back-bone Device
Management
Security
Infras-tructure
Dashboards et rendering
Navigation layer
Design
Exploitation et support
Change Management
Roll-out
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Information centric back office (corporate
information hub)
Analytics centric front office
(reporting factory and self service
access)
BI apps (dash-boards, analytical
apps)
A front desk is needed to deliver the last mile of BI
Consumerization of BI ready to go?
need new organizations
Use cases across industries
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• Daily monitoring of stores performance : reporting and analytics (sales, logistics, staffing…)
Specialized
retailing
• Extend the Sales force workplace with insights
Life sciences
• Promote the new collection and plan its roll-out with the shops manager and resellers
Luxury/ Fashion
• Performance/ profitability/status of real estate assets; locations analytics for employees and customers
Real Estate
Use case in Luxury
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7/7 : jump start your Mobile BI initiative in 7 days
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Applications design & legacy system analysis
Design and choice of rendering templates
Intégration of analytics on top of the existing BI Platform
Implementation
Feedbacks/ adjustments
Documentation, project outcome
Presentation
Jean-Michel Franco Innovation and solutions Director
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco
Mobile and BI :
The wining combination
08h30 - 09h00 Welcome
09h00 - 09h20 Mobility stakes
09h20 - 10h00 Roambi Presentation, and demo
10h00 - 10h15 Mobile BI success factors
where to start ?
10h15 - 10h30 Q&As
