Embed Size (px)
DESCRIPTION
Apparently this is the decade of mobile. But what does that really mean? And what should marketers be doing to prepare? Find out with this presentation.
Citation preview
C I A R Á N N O R R I S
H E A D O F D I G I T A L
M I N D S H A R E
MOBILISING
M E D I A
20
08
T
he N
ew
C
on
ten
t M
od
el
2
Dennis Ritchie
1941 - 2011
Introduction
Trends
Integration
Case Studies
Introduction
The future is already here,
it's just not very evenly
distributed.
William Gibson, 1993
Trends
Image by Any McNeill on flickr
100 million smartphones
shipped Q4 2010
Image by *Micky on flickr Source: IDC Feb 2011
10 million smartphones
shipped Q4 2010
Image by *Micky on flickr Source: IDC Feb 2011
63 million iPads
sales, 2011
Image by Robert Scoble on flickr Source: Gartner Sept 2011
117k Swedish population own iPads
Image by Robert Scoble on flickr Source: SIFO/TU, March 2011
6% Irish population own iPads
Image by Kathryb Rotondo on flickr Source: Puca Oct 2011
19%
Image by *Micky on flickr
global market
share
19%
Image by *Micky on flickr
global market
share
Source: Canalys Aug 2011
51% social, gaming or
gambling
Source: Mindshare/Sponge It Mobile Research, Nov 2010
Ask an expert
Source: Mindshare/Sponge It Mobile Research, Nov 2010
Ask an expert
Source: Mindshare/Sponge It Mobile Research, Nov 2010
He’s Right
98% use at home
71% use between
7-9pm
98% use iPad at home
(mainly in the evening)
Image by Klearchos
Kapoutsis on flickr
86%
Image by Angelrravelor
on flickr
TV & mobile web
Source: Microsoft Advertising Meet The Screens 2011
Integration
Consumer
Journey
Case Studies
KEY USES FOR
MOBILE & TABLETS
LINK TO THE
REAL WORLD
PROVIDE
UTILITY
PROVIDE
ENTERTAINMENT
Conclusion
Mobile First
Not Just Apple, Not Just Apps
Connect, Inform, Entertain
