Blackberry Youth Trends - 05-10-2011PDF downloaded from mobileYouth® - http://www.mobileyouth.org

Blackberry Youth Trends

 by mobileYouth - Tuesday, May 10, 2011

http://www.mobileyouth.org/blackberry-youth-trends/

A collection of mobileYouth resources and research on Blackberry and youth mobile cell phone culture. mobileYouth sharesover 10 years of research, insights and case study data with RIM around the world. To find out how you can access thisinformation, contact us here.

RIM Employee? You probably have access to all the mobileYouth data published here. All you need to do is open an account on mobileYouthreport and we will contact you to activate it. Report accounts give you access to 400+ charts and data covering 65 countriesworldwide. You also get access to Blackberry specific presentations available only to Report subscribers covering BBbranding, recommendation, BBM and youth behavior.

Blackberry strategy* What's next for Blackberry? video by mobileYouth highlighting key discussion areas in innovation.

Blackberry research* SMART Index 2011 - who are the Blackberry fans? how does Blackberry compare on the SMART (Simple MobileAdvocacy and Recommendation Tracker) for US, Malaysian and South African youth?

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Blackberry Youth Trends - 05-10-2011PDF downloaded from mobileYouth® - http://www.mobileyouth.org

Blackberry Marketing* The Age of Discovery - how did youth discovery BBM? How can Blackberry facilitate the discovery and education processfor youth? What role should it play in the marketing of apps, technology and ideas?* Paid to Earned Media (original) - how can Blackberry extend the social currency created by BBM into the next generation ofmessenger?* Earned Media - how can Blackberry influence youth conversation and become recommended by the influencers?* Brand Democracy - how can Blackberry move from viewing youth as destinations for its marketing messages to treatingthem as partners in its production?* Brand Democracy (original) - part 5 of the Youth Mobile Age presentation series.* Many-to-Many - how can Blackberry evolve from the broken model of one-to-one youth marketing favored by the handsetindustry? How can Blackberry leverage its fans and BBM to amplify their marketing message?* What influences handset purchase? - 2 key drivers* What do youth look for in a smartphone?

Blackberry Customer Insights* Fanspotting - who are Blackberry's fans and what do they mean to the company?* Social Currency - how do mobile phones create and facilitate social interaction for youth? What role does messenger have inthis interaction?* What's up with Blackberry fans? - mobileYouth idealab explores ideas related to the social drivers of this beachhead.* Indian Female Youth - mobileYouth trendwatch explores the rise of these change agents and their role as a marketingbeachhead for Blackberry* Social Thinking - how can Blackberry redefine the role of the mobile phone in the lives of youth?* Malaysia - the rise of Blackberry and the iPhone in the Malaysian youth market through the eyes of the youth.* Female Malaysians - trendwatch shares typical profiles of female Blackberry owners from Malaysia* Philippines - trendwatch illustrates Filipino Blackberry users.* Blackberry Indonesia - Indonesia is a key development beachhead for RIM. Can they take this opportunity and make it pay?* How can Blackberry win the student market?* BBM vs SMS Asia - how Asian youth are evolving their messaging behavior (mobileYouth.Asia)* Disruptive Divas - who is this vocal Indonesian beachhead and what do they mean to Nokia and Blackberry?

Blackberry Innovation* Youthsourcing - how can Blackberry co-create with youth to drive forward innovation and product development? What roleshould Blackberry play in the ongoing evolution of its BBM product?* Youthsourcing Asia - how are Asian youth redefining innovation and what does this mean for Blackberry?* I'm *So* Over SMS - how are youth redefining the future roadmap of messaging and what does this mean for handsetmanufacturers?* Students power Blackberry growth (FT article citing mobileYouth research).* Earned Media and Apps - how important is word of mouth in the education and discovery of mobile apps for youth?

DHM* Dual Handset Market India - charting the rise of the DHM and what it means to handset manufacturers

Blackberry Reports on Youth* The mobileYouth Handset Report - available to mobileYouth report subscribers

Blackberry Youth Data, Charts and Statistics* Blackberry Youth Statistics on MobileYouthReport.com* SMART Index Survey charts for Blackberry* 2011 mobileYouth Handset Brand Heatmap* Blackberry most recommended in 25-29 year olds - mobileYouth survey data from the USA* BBM - an infographic by mobileYouth* Blackberry Sharing - how does BBM facilitate sharing and discovery between young peers?* Karina Case Study - infographic of how youth influence each other to adopt Blackberry and BBM* The Business Case for Blackberry to engage its fans* Why are Fans important for Blackberry?

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