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Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
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Mobile Internet
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Webinar:
Lifting the Lid on Mobile
Session 4:
Mobile Social Media
Last Sessions Key Points
• Market Influencers – Your need to tune in to external drivers
• The Pace Of Change – Your need to have Agile Technology
• Handset Diversity - Your need to be Cross Platform
• Using mobile and mobile technology to deliver enriched experiences and gain 1-2-1 relationships with every customer
• The need to use a different approach
• The rapid growth of mobile as a marketing channel has taken many brands by complete surprise
• Only 12% of brands have a mobile website
• The integration of social media platforms into mobile will herald a new set of technical and commercial challenges
This webinar will focus on:
• The risks and rewards of mobiles in social media
• How mobile is making Social Media more important to your Brand
• Technology to assist you benefit from the impact of mobile in Social Media
Mobile Social Media
Risks of Mobile Social Media
• Nestle
• 1.1million Views –
• Negative Comments every 15 Minutes
• Dominos
• Over 1. million Views
• Share Price Affected
• Ryan Giggs
• @injunctionsuper
• 100,000 followers
• Tweets reached new UK Peak
• Cravendale
• 1.3 Million views
• Increased Sales by 6%
• Beyoncé
Rewards of Mobile Social Media
Mobiles in Social Media
Social and Commercial Drivers
• Global Reach
• Speed
• Images, Videos
• SMS
• Apps
• HTML5
• Social Gaming
• Tablets
• Vouchers
Social and Commercial Drivers
• Global Reach
• Speed
• Images, Videos
• SMS
• Apps
• HTML5
• Social Gaming
• Tablets
• Vouchers
Social Media Apps
Instant Messaging Social NetworksLocation Based Micro-blogging
• Social Games are linked to offers from partners
• To Play „players‟ need to obtain credits
• Players can accept credit card offers
• Take surveys
• Buy services
Social and Commercial Drivers
HTML5 Driving Mobile Social Media
• HTML5 is the next generation of HTML markup language –currently 4.2
• HTML5 has tools and features that make some things on mobile easier to develop:
• Delivers better audio and video support
• Built in Geo-location
• Enables offline content
• Provides “canvas” a means of delivering dynamic content
Next-generation shoppers
• 53% of consumers keen to be sent real-time personalised offers to their mobile
• 31% of 18-to-24 year-olds do not belong to any loyalty schemes
• 73% of 18-to-24 year-olds open to retailers contacting them with personalised offers based on transaction history
.
YouGov
Loyalty Through Mobile Social Media
• 200 million users interacting with the service via mobile phone.
• No longer just social media - Communications Channel - TV
• Facebook is turning increasing attention to:
• location-based services with its Places platform
• Mobile advertising in the shape of the Facebook Deals "check-in" service.
• Facebook applications dominate most app stores
Facebook – Success through Mobile
Constantly Changing Market
The Latest Web Framework
Delivery to the Mobile Web
Device Management Technology
Content Management
Device and user tracking
geolocation, camera, NFC –
advanced technology
detection and development
tools
Centrally managed content
for web, email, social and
mobile
iPhone Android Blackberry Windows
Device and channel specific
previews
Device detection
(> 12,000)
Leading edge
delivery engine
using HTML5 and
fully optimised
dynamic pages
User preference
management
Social Media
Integration and
management
Summary
We’ve Explored:
• The risks and rewards of mobiles in social media
• How mobile is making Social Media more important to your Brand
• The latest Technology to assist you benefit from the impact of mobile in Social Media
Questions:
Final session in the series - From the Perspective of Mobile
M-Commerce: Tuesday 2nd August @ 10am UK
www.bemoko.com www.alterian.com