Mobile PPC: Proven Strategies & Untapped Opportunities

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    15-Jan-2015

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For more information, visit: http://www.wordstream.com Did you know that mobile searches now account for up to 20% of all pay-per-click ad spend and conversions? If youre not doing mobile PPC, youre ignoring 1/5 of your potential market! In our next free webinar, Mobile PPC: Proven Strategies & Untapped Opportunities, WordStream Founder Larry Kim and Jeff Allen, Account Director at Hanapin Marketing, will show you: Why you need to invest in mobile PPC the time is now! Who's dominating the mobile space and whos failing at it Best practices for creating a unique mobile experience You'll also have the opportunity to ask questions and get expert advice on mobile campaign management.

Transcript

<ul><li> 1. Hanapin Marketing &amp; WordstreamMobile PPCProven Strategies &amp; Untapped OpportunitiesJeff Allen, Account Director, Hanapin MarketingLarry Kim, Founder &amp; CTO, WordstreamOctober 18, 2012</li></ul> <p> 2. Todays Agenda Mobile PPC is necessary and we have the factsto prove it. Case Studies on Mobile PPC Bad Examples of Mobile PPC Analyzing Mobile PPC and the Technologyused. Questions &amp; Answers 3. Speaker introductions Larry Kim Founder, CTO, WordStream, Inc. Been doing PPC &amp; SEO for 10 Years! 5 Years ago, started WordStream Were the provider of the 20 Minute PPCWork Week and the AdWords Grader Jeff Allen Account Director at Hanapin Marketing and writer for PPC Hero. . . PPCHero.com is the leading site for PPC Strategies, News and Information 4. Take part in our live pollInclude the hashtag #ppcblunders in your Twitter tweets, Google+ status updates, etc. 5. Live Poll Question 1How long have you been involved with Search Marketing?#ppcblundersa) Less than 1 Yearb) 1-3 Yearsc) 3-5 Yearsd) 5+ Years 6. Live-Poll Question 2How well do you know Mobile PPC? #ppcblundersa) Whats Mobile?b) Weve thought about it.c) We have mobile landing pages.d) We do mobile, but without a strategy. 7. Mobile PPC Facts 8. Why does mobile matter? 9. So why does mobile matter?Because we are really bad at it.&amp;Because you can get a 10-15% increase today(not in 2015). 10. Larry Case Study 11. 137 links!2 step, 14+ field form! 12. #SorryMom 13. Using the Information You HaveMy Device is an iPhoneMy Carrier is AT&amp;T 14. Device specific targeting works Pre-Device TargetingPost-Device Targeting 15. 26 Links &amp;Not one personalized message 16. So Excited! Not Excited109 Links Above the Fold 17. Why does mobile matter?We are better than this. 18. Advertisers Need to Extend Their HandMobile is STILL like desktop PPC circa 2004.Next is creating experiences engineered formobile that are oddly useful. 19. Experiences Engineered for MobileSpeed up your site. Every 1 second of landing page load delay you lose7% of visitors on desktop. Mobile is likely significantly higher. 20. Increasing Site Speed 21. In Addition to Site Speed Segmented traffic Spoke to their audience No scrolling necessary Click to commit 22. Mobile Sites that are Oddly Useful Anticipate a need. How are mobile users different? How do they use their device different thandesktop? Can you give them a competitive advantage? 23. Unique Products 24. How to Get StartedA quick case study. 25. First Attempt at MobileConverted 3x Worse! 26. Second Attempt at Mobile Image Results: 373% increase in conversion rate 33% higher conversion rate than desktop 18% of all leads come from mobile 300% increase in mobile investmentButton Color Link to Full Site 27. Summary: Mobile PPC Mobile isnt arriving. Its already arrived. If youre notusing mobile youre falling behind. When done the right way mobile can have big return.Your mobile campaigns need strategy. To see the resultsyou want, plan ahead. If you need help with Mobile: Contact Hanapin Marketing to manage your (20K/mo spend) campaign Weve already optimized nearly all of our clients for Mobile. OR Contact Wordstream 28. Live-Poll Question 3Q: Would you like A free AdWords account audit and help in understandingyour score with a certified AdWords Professional A free trial/demo of WordStream PPC Advisor A free one-on-one solutions blueprint/account assessmentwith Hanapin Marketing (for accounts with over $20,000/month in spend). 29. Your Questions Thank you for attending Hanapin Marketin &amp; Wordstreams webinar on: Mobile PPC: Proven Strategies &amp; Untapped Opportunities. #ppcblunders Dont forget to sign up for a Free Trial of WordStream:http://www.wordstream.com/ppc-free-trial Sign up for a Free Solutions Blueprint from Hanapin Marketing http://www.hanapinmarketing.com/solutions-blueprint-sign-up Or contact us :Jeff Allenjeff.allen@hanapinmarketing.comhttps://twitter.com/JeffAllenUTLarry Kimlkim@wordstream.comhttp://twitter.com/larrykim </p>

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