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Mobile MarketingThe Past, Present, & Future
By: Timothy Brilhante, Domenic Di Pardo, Cameron Downs, & Aidan Sykes
#mmppf
Tweet us your questions!
Did You Know?
• 79% of people use a smartphone to help them shop
• Mobile ads perform 4-5x better than online ads
• By 2013, mobile devices will be the first choice for web access
Did You Know?
• 91% of adults have their mobile phone with them 24/7
• 9/10 mobile searches lead to action and over half lead to purchase
• Neilsen reported an 89% increase in mobile data usage between 2010-2011
• Teen’s increased their mobile data usage by 256% in the last 12 months
The Past
• First mobile phone was introduced in 1983
• First text message in 1992
• Mobile marketing started in the late 90’s
• Selling of wallpapers and ringtones were the first big form of sales
The Past / Cont’d
• Commenced in early ‘00s with common code messaging allow companies to have an exclusive short coded number that can be used through all carriers.
• Mobile Marketing Association was created in 2003 to help regulate and establish the new marketing medium
• In less than 10 years there has been tremendous jumps in the use of marketing through mobile phones
The Time for Mobile Is Now
The Mobile Movement
BATTLE OF THE VIDEOS
#MMPPF
The Present
• “Mobile marketing is the most powerful media ever invented” Time Magazine (2011)
• Mobile marketing is the most effective and easiest way to reach people today
• Text is now the most popular form of communication
The Present / Cont’d
• Mobile marketing consists of apps, mobile websites, text/SMS, and social media platforms
• Offers consumers a direct line to products and services
• It’s now a rule• Affordable, effective, and easy to connect to your customers
The Future
• A platform that enables media to be delivered to a smartphone or tablet through sound
AXE Mobile App•Unlock up to 14 girls•“Don’t forget to spray AXE today!”
Honda K-Tra
•Virtual mobile hitchhiking game with ‘movatars’
McDonald’s
•Mobile coupons
•Promotions based on purchase history
The Future / Cont’d
Sources
Articles & Websites
•Sonic Notify. http://sonicnotify.com/, http://mashable.com/2012/08/15/sonic-notify/.
•Future Mobile Marketing. http://www.slideshare.net/cbillich/future-insight-mobile-marketing-in-japan-2420949.
•Japan’s Mobile Marketing & Campaigns. http://mobithinking.com/guide-mobile-Web-Japan.• AXE Wake-up Call. http://pieces.bascule.co.jp/2008/axewakeupservice/en/.
•Mobile Marketing Association www.mmaglobal.com
•http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812
•https://pinterest.com/nosleeping4cams/mobile-marketing/
•http://www.youtube.com/user/iLoopMobile?feature=watch
•http://www.youtube.com/watch?v=SmB_lzXcgVE
•http://www.youtube.com/watch?v=CjUcq_E4I-s
•Twitter list -
Q & A