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Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.
Citation preview
Mobile is the Needle,
Social is the Thread How Information Today is Woven
Into Our Lives
Radiodays Europe March 15-16, 2012 Barcelona, Spain
Kristen Purcell, Ph.D. Associate Director, Research
Pew Internet Project
• Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
• PRC’s mission is to provide high quality, objective data to thought leaders and policymakers
• Data for this talk is from nationally representative telephone surveys of U.S. adults and teens (on landlines and cell phones)
• Presentation slides and all data are available at pewinternet.org
46% of US adults used the internet
5% had home broadband connections
53% owned a cell phone
0% connected to internet wirelessly
0% used social network sites
__________________________
Information flowed mainly one way
Information consumption was a
stationary activity
Internet Use in the U.S. in 2000
Slow, stationary connections
built around a desktop
computer
82% of US adults use the internet,
76% of whom are online on any
given day
2/3 have broadband at home
88% have a cell phone; 46% are
smartphone users
14% have a tablet computer
2/3 are wireless internet users
65% of online adults use SNS
The Internet in 2012
Mobile devices have
fundamentally changed the
relationship between
information, time and space
Information is now
portable, participatory, and
personal
The Very Nature of Information Has Changed
All around us
Cheap or free
Shaped and controlled by
consumers and networks
Designed for sharing,
participation and feedback
Immediate
Embedded in our worlds
Scarce
Expensive
Shaped and controlled
by elites
Designed for one-way,
mass consumption
Slow moving
External to our worlds
Information
was…
Information
is…
Information is Woven Into Our Lives
Mobile is the needle, Social Networks are the thread
Social Networks…
Surround us with
information through our
many connections
Bring us information
from multiple, varied
sources
Provide instant feedback,
meaning and context
Allow us to shape and
create information
ourselves and amplify
others’ messages
Mobile…
Moves information
with us
Makes information
accessible ANYTIME
and ANYWHERE
Puts information at
our fingertips
Magnifies the demand
for timely information
Makes information
location-sensitive
Mobile is the Needle: 88% of US Adults Have a Cell Phone
Teen data July 2011 Adult data Feb 2012
46% of US adults now own
smartphones, up from 35%
in Spring 2011
Highest among young adults:
67% of 18-24 year-olds
71% of 25-34 year-olds
% in each age group who have a cell phone
% of US adult cell owners who use their phones to…
Mobile is the Needle That Weaves Information Throughout Our World
Overall, if you had to use one single word to describe how you feel about
your cell phone, what would that one word be?
How Phones Function In Our Lives
% of US adult cell owners who had done each of the following in the past 30 days…
88%
57% 55%
14% 14%
Cell Phone Laptop Desktop Tablet Computer
e-Reader
Percent of US adults 18+ who own each type of gadget…
Based on Pew Internet Tracking Surveys, 2011-2012
Tablet ownership
rose from
4% to 14%
between
September 2010
and
February 2012
Tablet and e-reader ownership is highest among….
college graduates
adults with household incomes of $75,000+
Tablet and E-reader Use is Growing
Apps provide direct connections to information
% of app downloaders who have downloaded each type of app…
Based on August 2011 Pew Internet Tracking Survey
Apps: From Superhighway to Bypass
One in three US adults download apps to a cell phone or tablet computer
App downloading
is highest among
young adults age 18-29
Into the Future: Apps and Augmented Reality
Social Networks are the Threads That Connect Us
65% of US adults use social
networking sites
Consistent rates across gender,
race/ethnicity, and income groups
Why We Use Social Networks
A Pew study finds that
contrary to fears the
internet isolates
people...
• Facebook users
are more trusting
than other adults
• Facebook users
have more close
relationships
• Facebook users
get more social
support than
other adults
For networked individuals, information is embedded
and ambient
Social Networks and Social Cohesion
Social Networks Give Rise to “News Participators”
In January 2010, 37% of internet users
contributed to, commented on, or disseminated
news content via SNS
71% got news/info through email or SNS posts _________________________________________________
In January 2011, 41% of adults were
“local news participators”
Share links to local stories/videos
Comment on local news stories/blogs
Post information about their community on SNS
Contribute to online discussions about their community
“Tag” or categorize local content
Post articles/photos/videos about their community
18%
30%
38%
38%
46%
56%
Int'l News Org site
Indiv or Org on SNS
Newspaper Site
Special Topic Site
TV News Org Site
Portal Sites
% of online news consumers who use each source
on a typical day
Most Popular Online Sources for News and Information
Based on Jan 2010 Pew Internet Survey
The Culture of Shared Information
39
51
45
48
57
55
57
72
25
37
38
42
44
48
48
68
Follow on soc media
Ability to comment
Interactive material
Customize news
Easily share content
Portal/News aggregator
Multi-media content
Links to related material
Total 18-29
Based on Jan 2010 Pew Internet Survey
The most
popular
features allow
people to
interact with,
share, and
customize
their
information.
This is
especially true
for young
adults.
Popular features of online news sites….
Information is Directly Embedded
in Our Environments
The Internet
of Things
Convergence of physical and
digital worlds
Networked objects
Immersive environments
Information is no longer external to our world,
but woven into its very fabric
Kristen Purcell, Ph.D. Associate Director, Research
Pew Research Center’s Internet & American Life Project
Twitter:
@pewinternet
@kristenpurcell
All data available at pewinternet.org