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Mobile is the Needle, Social is the Thread How Information Today is Woven Into Our Lives Radiodays Europe March 15-16, 2012 Barcelona, Spain Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project

Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

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Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.

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Page 1: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Mobile is the Needle,

Social is the Thread How Information Today is Woven

Into Our Lives

Radiodays Europe March 15-16, 2012 Barcelona, Spain

Kristen Purcell, Ph.D. Associate Director, Research

Pew Internet Project

Page 2: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

• Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC

• PRC’s mission is to provide high quality, objective data to thought leaders and policymakers

• Data for this talk is from nationally representative telephone surveys of U.S. adults and teens (on landlines and cell phones)

• Presentation slides and all data are available at pewinternet.org

Page 3: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

46% of US adults used the internet

5% had home broadband connections

53% owned a cell phone

0% connected to internet wirelessly

0% used social network sites

__________________________

Information flowed mainly one way

Information consumption was a

stationary activity

Internet Use in the U.S. in 2000

Slow, stationary connections

built around a desktop

computer

Page 4: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

82% of US adults use the internet,

76% of whom are online on any

given day

2/3 have broadband at home

88% have a cell phone; 46% are

smartphone users

14% have a tablet computer

2/3 are wireless internet users

65% of online adults use SNS

The Internet in 2012

Mobile devices have

fundamentally changed the

relationship between

information, time and space

Information is now

portable, participatory, and

personal

Page 5: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

The Very Nature of Information Has Changed

All around us

Cheap or free

Shaped and controlled by

consumers and networks

Designed for sharing,

participation and feedback

Immediate

Embedded in our worlds

Scarce

Expensive

Shaped and controlled

by elites

Designed for one-way,

mass consumption

Slow moving

External to our worlds

Information

was…

Information

is…

Page 6: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Information is Woven Into Our Lives

Mobile is the needle, Social Networks are the thread

Social Networks…

Surround us with

information through our

many connections

Bring us information

from multiple, varied

sources

Provide instant feedback,

meaning and context

Allow us to shape and

create information

ourselves and amplify

others’ messages

Mobile…

Moves information

with us

Makes information

accessible ANYTIME

and ANYWHERE

Puts information at

our fingertips

Magnifies the demand

for timely information

Makes information

location-sensitive

Page 7: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Mobile is the Needle: 88% of US Adults Have a Cell Phone

Teen data July 2011 Adult data Feb 2012

46% of US adults now own

smartphones, up from 35%

in Spring 2011

Highest among young adults:

67% of 18-24 year-olds

71% of 25-34 year-olds

% in each age group who have a cell phone

Page 8: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

% of US adult cell owners who use their phones to…

Mobile is the Needle That Weaves Information Throughout Our World

Page 9: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Overall, if you had to use one single word to describe how you feel about

your cell phone, what would that one word be?

Page 10: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

How Phones Function In Our Lives

% of US adult cell owners who had done each of the following in the past 30 days…

Page 11: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

88%

57% 55%

14% 14%

Cell Phone Laptop Desktop Tablet Computer

e-Reader

Percent of US adults 18+ who own each type of gadget…

Based on Pew Internet Tracking Surveys, 2011-2012

Tablet ownership

rose from

4% to 14%

between

September 2010

and

February 2012

Tablet and e-reader ownership is highest among….

college graduates

adults with household incomes of $75,000+

Tablet and E-reader Use is Growing

Page 12: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Apps provide direct connections to information

% of app downloaders who have downloaded each type of app…

Based on August 2011 Pew Internet Tracking Survey

Apps: From Superhighway to Bypass

One in three US adults download apps to a cell phone or tablet computer

App downloading

is highest among

young adults age 18-29

Page 13: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Into the Future: Apps and Augmented Reality

Page 14: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Social Networks are the Threads That Connect Us

65% of US adults use social

networking sites

Consistent rates across gender,

race/ethnicity, and income groups

Page 15: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Why We Use Social Networks

Page 16: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

A Pew study finds that

contrary to fears the

internet isolates

people...

• Facebook users

are more trusting

than other adults

• Facebook users

have more close

relationships

• Facebook users

get more social

support than

other adults

For networked individuals, information is embedded

and ambient

Social Networks and Social Cohesion

Page 17: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Social Networks Give Rise to “News Participators”

In January 2010, 37% of internet users

contributed to, commented on, or disseminated

news content via SNS

71% got news/info through email or SNS posts _________________________________________________

In January 2011, 41% of adults were

“local news participators”

Share links to local stories/videos

Comment on local news stories/blogs

Post information about their community on SNS

Contribute to online discussions about their community

“Tag” or categorize local content

Post articles/photos/videos about their community

Page 18: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

18%

30%

38%

38%

46%

56%

Int'l News Org site

Indiv or Org on SNS

Newspaper Site

Special Topic Site

TV News Org Site

Portal Sites

% of online news consumers who use each source

on a typical day

Most Popular Online Sources for News and Information

Based on Jan 2010 Pew Internet Survey

Page 19: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

The Culture of Shared Information

39

51

45

48

57

55

57

72

25

37

38

42

44

48

48

68

Follow on soc media

Ability to comment

Interactive material

Customize news

Easily share content

Portal/News aggregator

Multi-media content

Links to related material

Total 18-29

Based on Jan 2010 Pew Internet Survey

The most

popular

features allow

people to

interact with,

share, and

customize

their

information.

This is

especially true

for young

adults.

Popular features of online news sites….

Page 20: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Information is Directly Embedded

in Our Environments

The Internet

of Things

Convergence of physical and

digital worlds

Networked objects

Immersive environments

Information is no longer external to our world,

but woven into its very fabric

Page 21: Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives

Kristen Purcell, Ph.D. Associate Director, Research

Pew Research Center’s Internet & American Life Project

[email protected]

Twitter:

@pewinternet

@kristenpurcell

All data available at pewinternet.org