MOBILE IS NOT A THINGIT IS EVERYTHING

Joe McCann

Director of Creative TechnologyMother NY

Joe McCann

Managing Director, PartnerThe Node Firm

0

2500

5000

7500

10000

Nerf Gun PC iPod Mobile

Number of Charts Discussing Absurd Growth

Source: @bromccann

BUT SERIOUSLY GUYS

THIS YEAR, MORE THAN

HALF OF ALL TRAFFIC TO TARGET.COMEXPECTED TO COME FROM MOBILE

DEVICES ON CYBER MONDAY FOR THE FIRST TIME EVER

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750

1000

1250

1500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Glo

bal A

nnua

l Uni

t Sa

les

in M

illio

nsPCs Smartphones and Tablets

Source: Enders Analysis

AND WE ARE STILLIN THE EARLY STAGES...

AND THIS DOESN’T EVEN INCLUDEWEARABLES

WE HAVE TO RETHINK THE DEFINITION OF

“MOBILE”

RIGHT, SO MOBILE,

HOWEVER WE DEFINE IT, IS A BFD

ON THE SURFACE, MOBILE IN TERMS OF THE NUMBER

OF DEVICES SHIPPED, SMARTPHONE SUBSCRIBERS,

OR APPS DOWNLOADED SOUNDS IMPRESSIVE.

BUT WHAT IS MORE INTERESTING IS WHAT MOBILE TECHNOLOGY

IS DOING UNDERNEATH IT ALL AND HOW IT IS

RESHAPING EVERYTHING.

HUH?

FINANCIAL SERVICES

MORE PEOPLE IN AFRICA HAVE PHONES THAN HAVE BANK

ACCOUNTS.

WHY NOT TURN PHONES INTO BANK ACCOUNTS?

M-PESA

HEALTHCARE

GEOPOLITICAL SHAPESHIFTING

SMARTPHONES + CAMERAS +

SOCIAL MEDIA = POP-UP PROTEST

TOYS

BRIDGING THE PHYSICAL WORLD WITH THE DIGITAL WORLD IS ONE OF

MOBILE’S BIGGEST OPPORTUNITIES

CARS

50% OF GLOBAL VEHICLE SALES WILL BE

CONNECTED VEHICLES BY 2015

Source: GSMA

TRANSPORTATION

UBER IS RADICALLY CHANGING THE MINDSET OF CONSUMERS TO

ON-DEMAND, REALTIME FULFILLMENT.

HOME

SELF

DIGESTIBLE AND IMPLANTABLE MONITORING DEVICES ARE ACTUALLY

BEING DEVELOPED TODAY

MOBILE COMMUNICATION ITSELF!!!1!1!

SMS

SMS

• FIRST FORM OF MESSAGING ON A MOBILE PHONE

• BEEN IN USE SINCE 1992

• MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLIONS OF DOLLARS FROM IT

• CAMPAIGNS, VOTING, SURVEYS AND OF COURSE, SPAM

HOWEVER...

SMS ITSELF IS BEING DISRUPTED/DISINTERMEDIATED/UPROOTED/FANCY-SILICON-VALLEY-WORD

OVER THE TOP (OTT) MESSAGING

Source: Informa

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2011 2012 2013

Billi

ons

of M

essa

ges

Sent

OTT SMS

MESSAGING AS A PAYMENT

MEDIUM

MESSAGING AS A CONTENT DISTRIBUTOR

MESSAGING AS A GAMING PLATFORM

LINE SET TO IPO AT

$10 BILLION USD VALUATION

SOLD $132 MILLION IN “VIRTUAL STICKERS” IN Q2 2013

Source: Reuters

MESSAGING AS AN APP

PLATFORM

OTT MESSAGING IS CREATING ITS OWN MONETIZATION PLATFORM INSIDE

MOBILE ITSELF

“WE ARE LIVING IN THE MOST INNOVATIVE AND

DISRUPTIVE TIME EVER. MOBILE IS CHANGING EVERYTHING.”

-- LOU KERNERORIGINAL INTERNET ANALYST, ENTREPRENEUR, INVESTOR

SO WHAT IS NEXT IN TERMS OF INNOVATION WITH MOBILE? WHAT NEW PRODUCTS, SERVICES AND

MOVEMENTS WILL UPEND TRADITION?

THAT’S UP TO

YOU, THE DEVELOPER,

DESIGNER OR INNOVATOR TO DECIDE

THANKS!

@joemccann

github.com/joemccann