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Affiliate Marketing on theAffiliate Marketing on the
Mobile InternetMobile Interneta presentation by Peter Glaeserfor a4uexpo London, 14 October 2008
Overview
1) Traditional vs. Mobile
2) Traffic Sources
3) Monetisation Methods
4) Summary
5) About
6) Q&A
Traditional vs. Mobile
Conclusion:
1. technical limitations
2. different user experience
3. alternative solutions needed
Traditional vs. Mobile
Solutions for advertisers:
1. create separate .mobi sites
2. shorten URLs
3. get rid of tracking pixels
4. build server-based tracking
Traditional vs. Mobile
Solutions for networks:
1. forget tracking via frontend
2. no cookies or Javascript
3. let the advertiser track
4. batch import data via backend
Traditional vs. Mobile
Solutions for affiliates:
1. stop using tracking pixels
2. start using sub IDs
3. know which handsets convert
4. test it youself
Traffic Sources
unpaid:existing user base, other media, search engine optimisation
paid:direct deals, ad networks,search engine marketing
Monetisation Methods
direct deals: hard to set up, often no tracking
ad networks: CPM/PPC based, low payouts, no tracking problems
affiliate programmes: CPA based, higher payouts, direct relationships, mobile conversion tracking needed
Monetisation Methods
existing advertisers:mostly from mobile entertainment industry, very few from retail
missing advertisers:bookings (travel, dining, entertainment)local deliveries (groceries, pizza)content (news, music, videos, movies)social services (networking, dating)
Summary
1. enough users there already
2. traffic can be quite inexpensive
3. still relatively little competition
4. affiliates can adopt mobile quickly
5. more advertisers needed
6. lots of opportunities for start-ups
Peter Glaeser
Managing Director of Mobile Space Ltd.(sponsormob ad network)
blog: www.peterglaeser.comTwitter: peterglaesernetworks: LinkedIn, XING, Facebook