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Affiliate Marketing Affiliate Marketing on the on the Mobile Mobile Internet Internet a presentation by Peter Glaeser for a4uexpo London, 14 October 2008

Mobile Internet - Peter Glaeser

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Affiliate Marketing on theAffiliate Marketing on the

Mobile InternetMobile Interneta presentation by Peter Glaeserfor a4uexpo London, 14 October 2008

Overview

1) Traditional vs. Mobile

2) Traffic Sources

3) Monetisation Methods

4) Summary

5) About

6) Q&A

Traditional vs. Mobile

Screen sizes and resolutions?

Traditional vs. Mobile

Input devices?

Traditional vs. Mobile

Connection speed?

Traditional vs. Mobile

Cookies, JavaScript, Flash?

Traditional vs. Mobile

Conclusion:

1. technical limitations

2. different user experience

3. alternative solutions needed

Traditional vs. Mobile

Solutions for advertisers:

1. create separate .mobi sites

2. shorten URLs

3. get rid of tracking pixels

4. build server-based tracking

Traditional vs. Mobile

Solutions for networks:

1. forget tracking via frontend

2. no cookies or Javascript

3. let the advertiser track

4. batch import data via backend

Traditional vs. Mobile

Solutions for affiliates:

1. stop using tracking pixels

2. start using sub IDs

3. know which handsets convert

4. test it youself

Traffic Sources

unpaid:existing user base, other media, search engine optimisation

paid:direct deals, ad networks,search engine marketing

Monetisation Methods

direct deals: hard to set up, often no tracking

ad networks: CPM/PPC based, low payouts, no tracking problems

affiliate programmes: CPA based, higher payouts, direct relationships, mobile conversion tracking needed

Monetisation Methods

existing advertisers:mostly from mobile entertainment industry, very few from retail

missing advertisers:bookings (travel, dining, entertainment)local deliveries (groceries, pizza)content (news, music, videos, movies)social services (networking, dating)

Summary

1. enough users there already

2. traffic can be quite inexpensive

3. still relatively little competition

4. affiliates can adopt mobile quickly

5. more advertisers needed

6. lots of opportunities for start-ups

Peter Glaeser

Managing Director of Mobile Space Ltd.(sponsormob ad network)

blog: www.peterglaeser.comTwitter: peterglaesernetworks: LinkedIn, XING, Facebook

Peter Glaeser

Managing Director of Mobile Space Ltd.(sponsormob ad network)

blog: www.peterglaeser.comTwitter: peterglaesernetworks: LinkedIn, XING, Facebook

Q&AQ&A