Mobile Internet in IndiaOpportunities & Challenges

Presented By

Asha Lillian JosephJainender Singh

Jimson K S Sidharth Babu

Ramesh Kumar V

MBA – Media & EntertainmentManipal University & Whistlingwoods International Ltd.

Mumbai

Current scenario ( mobile)

Mobile Internet Technology

What Mobile internet can do…

Opportunities

Challenges

We bring you…

Current scenario

Vs

Mobile internet

Source: I cube, 2008, IMRB Syndication

Source: IAMAI

Technology

GPRS SUBSCRIBERS AS % OF TOTAL SUBSCRIBER BASE

22%25%

33%

6%10%

14%

0%

5%

10%

15%

20%

25%

30%

35%

2006 2007 2008

Postpaid Prepaid

COAI-PWC BENCHMARKING STUDY-2008

What can mobile sites do for you?

Sell and transact Airline tickets Movie tickets Pay bills Mobile Banking Buy and sell stocks..

Pretty much everything a regular website can do…

What can mobile sites do for you?

Sell and transact Generate business leads

Provide information Download catalogues Read PDFs Compare prices Capture leads

Pretty much everything a regular website can do…

What can mobile sites do for you?

Sell and transact Generate business leads Keep Informed and Updated

News and updates Schedules Alerts Live Scores

Pretty much everything a regular website can do…

What can mobile sites do for you?

Sell and transact Generate business leads Keep Informed and Updated Entertainment

Mobile TV , VOD Mobile Games Social Networking

Pretty much everything a regular website can do…

Opportunities

Mobile Internet

Projected Smartphone growth rate in India for next 5 yrs is 39%, Nokia 2730 priced at 4500

3G technology Personalization Positioning Timeliness

Mobile Ads- is at $25 million and growing 30% in WAP services 10% in SMS

3G Services

Faster data connectivity / high-speed wireless Internet access

Exchange of heavy pictures and videos

Uninterrupted video streaming on mobile phones

Live TV

Increased call volumes and support for multimedia data application

Revenue Models

Subscription Fee.

Traffic fee

Percent of content subscription

Challenges in India

Pricing- 3G services are expected to cost 20-30% more than prevailing GPRS or EDGE services

Collaborating effectively with the ecosystem of content developers content creators and It vendors to deliver an immersive experience to consumers

Network needs to be ready for distributing content efficiently – spectrum crunch

Foreign Players

DISCLAIMER

The presentation was used strictly for academic discussion and not for any other commercial

purposes.The information, charts, tables and images used

are all from various sources available in the internet and the authors are very much thankful to

those sources.